New York City Metropolitan Area
Product manager and founder with 14+ years building consumer-facing digital products and personalization systems at scale. At Adobe, I own product strategy for enterprise personalization across Fortune 250 clients spanning retail, media, high-tech, and travel. At Macy's, I led experimentation and personalization across a 40M+ member loyalty base - delivering $271M in revenue above plan through 150+ A/B tests across email, paid media, app, and web. I'm currently building SoundOff as the sole product owner, an AI-native music app (Your Live Music Companion) - owning everything from roadmap and user research to full-stack deployment. I've spent the last year building with AI and have developed firsthand opinions on where AI creates real user value and where it doesn't. Completed AI for Leaders at Harvard Business School Online (2026). Outside of work: I host Synching Up by Out in Tech NYC- a podcast on LGBTQ+ voices in tech- and build and admin Out in Tech's 35,000-member digital global community.
•Leadership & Recognition | Strategy, Architecture & Core AEP Practice Consultant of the Year (2023), first strategy consultant to win this award •Team Leadership & Cross-functional Collaboration | Lead strategist overseeing a diverse team of value, adoption, opmod, architect, and business consultants across High Tech (B2B), FinServ (B2B/B2C), and Retail (B2C) sectors. •Digital Strategy & Customer Journeys | Spearheading digital strategy initiatives for top-tier organizations, driving value realization and personalized customer journey enhancements. •Transformation & Data Optimization | Delivering transformative results for global enterprises by leveraging digital strategy and optimizing customer data for tailored experiences. •Executive Consulting & Strategy Alignment | Consulting Fortune 500 companies to refine digital strategies and ensure alignment with key business outcomes (MQLs, SQLs, ROI/ROAS, email capture, lead capture, SMS capture, app downloads) •Personalization & Omni-channel Strategy | Aligning personalized messaging with optimal delivery channels to maximize customer engagement and business impact •Thought Leadership & Industry Influence | Recognized as a thought leader in the digital space, regularly contributing insights to industry forums, panels, and advisory boards •Growth Strategy | Collaborating with cross-functional teams to execute comprehensive digital strategies, driving business growth and maintaining a competitive edge •Journey Mapping | Developed an innovative journey intake template, streamlining customer journey mapping processes for better workflow and alignment •Funnel Optimization & Strategic Alignment | Strategically aligned customer journeys to a marketing funnel, ensuring consistency, mutually exclusive and optimal performance •Advanced Technology | Built a sophisticated arbitration system using advanced technology, segment design, and KPI prioritization to deliver consistent and personalized customer experiences
• Founder, Product Manager / Product Owner, React Developer, UX/UI Designer, CRM/Email Manager, Creative Designer, System Admin, Operations Manager (solopreneur owning all aspects of a new company) • End-to-End Product Development | Conceived, designed, and built SoundOff—a live music diary and ranking platform—from the ground up. Architected the product vision, wrote the core application logic using ChatGPT, Cursor, and Replit, and deployed the full stack independently • Full Stack Engineering & Infrastructure | Built the frontend with React/Next.js and hosted on Render. Architected backend logic for set logging, ranking, and recommendations. Managed database for auth, database design, RLS, triggers, and scalable storage of media assets • API Integration & Ecosystem Development | Integrated external APIs to enrich artist data, streaming links, and real-time metadata for logged sets • Product Design & Brand Identity | Led all UX/UI design, interaction flows, and visual identity. Built the design system, wrote copy, and created the full user onboarding experience across desktop and mobile • Marketing & Automation | Launched and maintained the Squarespace-powered marketing site. Set up Google Domains and Workspace, integrated Klaviyo automations, and created welcome email flows and event-based campaigns to reduce friction in user acquisition and retention • Community Building & Beta Management | Recruited and managed a closed beta group of 30+ early users. Facilitated weekly testing cycles, synthesized qualitative feedback, and continuously iterated on features and performance • Scale & Stability | Hired and managed an external development agency to scale and stabilize the app for production. Oversaw handoff and continuity plans to preserve product vision and core architecture
• Creative Direction & Full Ownership | Sole creator and host of Synching Up, a podcast spotlighting LGBTQ+ voices in tech—from founders and designers to marketers and activists • Guest Sourcing & Interview Design | Personally source all guests and develop tailored conversation arcs that blend identity, innovation, and professional storytelling • Editorial Strategy & Production | Write, record, edit, and publish every episode independently—leveraging Adobe Podcast and a custom home studio setup • Content Operations & Promotion | Manage end-to-end workflows including prep sessions, recording, editing, uploading, and episode promotion across channels • Growth & Community Impact | Help grow Out in Tech’s global visibility and storytelling efforts through a widely distributed podcast featured on Spotify, Apple, Amazon, Audible, PocketCasts • Strategic Storytelling | Build narratives that align with broader conversations around tech equity, career authenticity, and community-building • Recognition & Reach | Hosted guests from companies like Adobe, Webflow, and VML—driving thousands of listens and continued demand for Season 2
•Digital Marketing Education & Strategy Development | Teach Principles of Digital Marketing in-person and virtually to groups of 4-20 students, covering Marketing Foundations, Research, Content Strategy, SEO, Audience Development, PPC, Social Media, Email, and Analytics •Personalization & Audience Segmentation | Guide students in developing personas and audience segmentation, enabling them to craft personalized marketing strategies that align with customer journeys •Data-Driven Strategy & Performance Optimization | Instruct students on creating performance-focused digital strategies, including budget allocation and optimization tactics across channels such as paid search, display ads, and social media •Comprehensive Marketing Strategy & Final Project Oversight | Mentor students through a final project involving the creation of a digital marketing strategy deck, incorporating audience insights, competitor research, and budget planning to drive measurable outcomes •Cross-channel Optimization & Measurement | Teach students how to integrate organic and paid strategies across social, search, and email marketing, with a focus on defining KPIs, tracking performance, and optimizing for maximum impact across customer touchpoints using Google Analytics and other tools
•User Research & Experience Design | Conducted in-person and virtual interviews to gather insights on user expectations for website experiences and membership programs •Competitive Analysis & Customer Insights | Researched competitive landscape to map user flows, identify key user benefits, and develop a backlog of customer needs for strategic action •Customer Journey Mapping & Personalization | Maintained a backlog of key member moments to inform personalization strategies and journey enhancements •Vendor Management & Design Collaboration | Assisted in selecting a design agency, providing continuous feedback on frontend and backend designs to ensure seamless functionality and user experience •Cross-functional Collaboration | Worked closely with design and development teams to ensure user-centric functionality, translating research insights into actionable improvements for both UX and backend systems