Seattle, Washington, United States
Scrappy, collaborative, and motivated problem-solver who thrives in ambiguous, fast-paced environments. Proven track record of success in growth hacking, strategic partnerships, email marketing, affiliate marketing, and marketing automation. Expert in leveraging technological resources and data to direct operations within marketplace businesses. Known for innovative campaigns, accurate research, and ability to regularly meet and exceed goals.
Wayward connects brands with top creators and publishers that drive high-intent, high-converting, off-site traffic to your Amazon and Walmart listings. If you want to grow your Amazon/Walmart business or increase your affiliate commissions, shoot me a message!
- Hired into a first-of-its-kind role, focused on driving the company's product-led growth (PLG) strategy. - Successfully launched and executed Global Go-To-Market efforts for Impact's debut fully self-service product,"Starter Edition", targeted toward SMB eCommerce brands utilizing platforms such as Shopify, BigCommerce, among others. - Orchestrated a vast range of initiatives including brand interviews, engagement/re-marketing campaigns, product enablement pushes, and demand generation campaigns, resulting in the acquisition of hundreds of brand customers within a 12-month timeframe, and an average MoM growth rate of 80%. - Led a 15+ cross-functional team in daily scrum meetings for PLG-related initiatives. - Developed an all-encompassing reporting structure for this new business segment from scratch, utilizing Python and SQL automations to create a robust Data Command Center for the Starter Edition customer segment. - Regularly presented reports on KPIs and OKR progress to the Senior Leadership Team, maintaining transparency on both monthly and quarterly performance metrics. - Led the overhaul of the company's email systems, introducing new capabilities that were implemented across five global teams. - Directly supported over 20 affiliate marketing agencies, streamlining the onboarding process for their clients and providing strategic support to facilitate growth on the platform.
- Hired to lead the company’s email marketing efforts across all stages of the customer’s lifecycle, support internal operations across all lines of business, and manage backend CRM infrastructure. - Directly managed Outreach Marketing Specialists, spearheading design consistency, tracking standardization, and deliverability practices. - Worked with both internal and external carrier partners to execute hundreds of email marketing campaigns (10M+ sends per month) to 26M+ unique leads per year. - Directly responsible for explosive growth in email-driven click revenue within my first year, driving 286% YoY growth. Developed and implemented countless APIs (via SSJS/AmpScript) & SQL-based automations to execute live-bidding CPC campaigns, custom integrations, protect email IP reputation, create behavior-based advertising audiences for Search & Social Advertising, and eliminate manual processes. - Collaborated with Engineering and Data Science teams to resolve bugs, run tests, and launch new product-driven capabilities/features. - One of the Primary Salesforce Admins, responsible for managing day-to-day operations of Marketing Cloud (ESP) & Lightning (CRM). - Utilized SQL and Python to analyze performance data and report on KPIs to C-Level Executives, VPs, and stakeholders across all lines of business.
- Was promoted into a new Business Development role, focused on sourcing, managing, and scaling National & Global partnerships. - Worked closely with the Director of Corporate Development to manage a marketing budget of $1M+, driving 50K+ in new customer acquisitions per year. - Managed and scale a vast pipeline of corporate partnerships, incl. Walmart, American Airlines, Alaska Air, PetSmart, Expedia, and more. - Experimented and executed omnichannel co-marketing campaigns with corporate partners. - Specialized in analytics and SQL, was responsible for internal/external reporting to Directors and C-Level Executives. - Collaborated with Rover's design team to create digital assets for partners. - Coordinated with Rover's product and engineering teams to scope partner integrations and large-scale campaigns
- Exceeded expectations in a newly created role, focused on building a network of partnerships with apartment buildings - Established ~1K independent partnerships with apartment communities nationwide via guerilla marketing efforts, driving thousands of new customer acquisitions and $1M+ in revenue, reporting directly to C-Level Leadership Team. - Negotiated and closed an exclusive partnership agreement with an S&P 500 property management company. - Coordinated and executed 73 local & national events to promote Rover's pet care services to new audiences., including an award-winning booth at the National Apartment Association's largest annual exhibition. - Sourced, secured, & executed a partnership with T-Mobile Tuesday, driving 6K+ customer acquisitions, $2M+ in revenue, and record-breaking app downloads in <6 months.
- Transitioned into a newly created role, focused on building a network of local partnerships with apartment buildings. - Built a comprehensive partnership funnel with measurable, stage-based KPIs. - Established 1,000+ independent partnerships nationwide via guerilla marketing efforts, driving thousands of new customer acquisitions. - Coordinated and executed 50+ local events to promote Rover's pet care services. - Designed, planned, and executed an award-winning trade show booth at the National Apartment Association's largest annual event. - Built a comprehensive SQL dashboard to track the team's KPIs.
- Made friends with the club members, shined their clubs to perfection, performed re-gripping services, cleaned carts, and swept up golf balls from the range. - Golfed 7 days a week and loved every moment of it!