Spain
With a Master’s in Digital Marketing and Business Transformation from Rome Business School and a Bachelor’s in Commerce and Marketing from the University of Oviedo, I currently serve as Digital Marketing and Communications specialist for Mercedes-Benz. My expertise lies in communication and customer relations, strengthened by my skills in Digital Media Marketing. At Mercedes-Benz AG, I have been recognized for my exceptional performance. As a team mentor, I have facilitated the integration and training of new members, contributing to a more cohesive and skilled workforce. Our team has played a key role in strategic dialogue and communication management across social platforms, reflecting my passion for marketing and communication in international contexts.
Digital Marketing responsible for Mercedes-Benz Spain Vans. Tasks include: - Developing, executing and managing digital and social media campáis for all business units and collaborating with a media agency to select an appropriate media mix and budget allocation. - Responsible for maintaining the corporate web pages and digital sales platforms. - Responsible for the social media channels and coordination of social media campaigns. - In charge of the influencer marketing for Vans: Identifying and evaluating influencers that align with the brand, managing the partnership conditions. - Overviewing and analyzing the SEO, SEM and GEO strategies.
- Senior Community Manager for the Mercedes-Benz AG Region Europe and HQ social media pages. - Responsible for managing dialogue and communication on the official pages. - Task distribution and management within the team. - Mercedes me House of Apps responsible in the Social Media team. - Share information in database and inform colleagues and relevant parties accordingly. - Constant monitoring of the official Mercedes-Benz official social media posts. - Team Mentor. Welcoming and instructing new members of the team during their initial training period. - Data handling.
- Community Management for Spanish and International Mercedes-Benz Social Media accounts - Dialogue managing - Communication B2B B2C - Data monitoring - Customer care - Knowledge Management
Maintaining store staff by recruiting, orienting, and training employees - Achieving financial objectives by preparing an annual budget - Ensuring availability of merchandise and services - Maintaining inventories - Ensuring all corporate and local regulations and procedures are met and complied with - Developing, researching and implementing marketing strategies - Maintaining awareness of market trends and developing commercial strategies
- Technical Support - Sales - Connected Mobility Services - Mercedes me connect - Communication B2B B2C
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