Los Angeles, California, United States
I represent Bacardi’s agave portfolio in the Los Angeles market, focusing on trade education, menu strategy, brand advocacy, and building long-term relationships with key hospitality accounts. I partner with bartenders, buyers, and commercial teams to elevate brand presence through culture, education, and authentic agave storytelling. What I Do Lead bilingual (EN/ES) staff trainings on agave production, sustainability, additive-free tequila, and brand heritage using Academia Patrón standards. Support commercial and on-premise teams with menu placements, cocktail development, tastings, and feature programming to drive brand visibility and sales. Produce trade experiences and brand activations such as pairing dinners, taquizas, master distiller visits, and educational tastings. Build genuine relationships with hospitality groups and provide ongoing support, creative menu solutions, and value-driven brand education.
I worked behind a high-volume, craft-focused bar where I created elevated guest experiences through technique, personalized service, and thoughtful cocktail execution inspired by seasonal and global flavors. Responsibilities Crafted classic and contemporary cocktails with balance, precision, and a strong understanding of spirits and modifiers. Guided guests through spirit selections, wine, and cocktails with recommendations based on flavor preferences and food pairings. Maintained speed, accuracy, and cleanliness behind the bar during peak service while supporting prep and team workflow. Built genuine guest relationships through attentive service, storytelling, and hospitality that encouraged regular visits. Collaborated with bar leadership on mise en place, prep efficiency, service standards, and organization.