Madrid, Community of Madrid, Spain
Passionate about Technology, Digital Transformation & Cloud potential, I have +20 years of experience in the IT Industry on business & marketing roles. I'm a business oriented professional, creative, dynamic, analytic, proactive and ambitious, who used to work on challenging environments & building relationships with teams, customers and partners. Marketing Strategy | Social Media | Cloud | Partner Marketing | Analytics | Social Selling | Marketeer | SoftwareONE | Comparex | Pyracloud | Management | Managed Services | Business Transformation | Digital Transformation | Inspire | Build | Alliances | Sales | Business | Microsoft | Citrix | VMware |
Leading our Spanish Marketing team, defining our offering & go-to-market strategy, building partnership with vendors, empowering our solutions & creating new opportunities to increase our business, market impact, brand visibility, new customers logos and their loyalty.
Alliance Manager & Marketing Lead at SoftwareOne Spain. SMB Sales Manager: Creating from 0 our new SMB Sales team to expand our business into mid-size companies, helping them to evolve & transform their business, matching our services & solutions with their needs.
Leading our Partner & Marketing Southern Europe team, I'm responsible for: - Definition & implementation of Marketing Plan - Marketing strategy & vendor partner management. - Drive optimal strategic partnerships with Vendors, Partners & Distributors - Digital Marketing Strategy & E-commerce business coordination. - Manage our Intelligent Solutions Go-To-Market Offering (Modern Workplace, Hybrid Cloud & Services) - Ensure growth and visibility of Insight as a Trusted Advisor in region - Business strategist. Increase Insight marketshare & gross profit. - Launch Insight new Hardware business strategy & HW product management - Customer Intelligence - Budget management
- Develop Business with our main IT Vendors & Partners (Microsoft, VMware, Symantec, IBM, Red Hat, Oracle, Autodesk, Adobe, Kaspersky, McAfee...) - Define Marketing Plan with vendors - Create & execute Insight Marketing strategy - Manage Marketing Budget - Drive relationship with distributors
• Business development at NetPartnering Spain • Budget management. • Planning, development & execution of marketing activities for IT Companies (HP, AMD, Novell, VMware, International House...) • Manage relationship with partners, vendors, agencies and service providers.
Leading a team, I’m the person in charge of Trade Marketing, Product Marketing & Business development for our own brands: “Visa Computers” & “ADL Technology” (Personal Computers, notebooks, servers & gaming). • Business development & Strategy • Product & Brand management • New business opportunities • Manage cost & Pricing strategy policy & product evangelization • Relationship with vendors (Intel,Microsoft,Kingston…) • Marketing budget management • Planning & development of online & offline Marketing strategy & activities (Events, Catalogues, Advertising, Merchandising, Lead Generation, CRM, SEO, SEM …) • Manage Business Communication channels
UMD was purchased by Esprinet on ~2007 • Personal Computers & Servers specialist (ACER & FUJITSU). • Set up & execution of Marketing strategy • Business development • Stock Management • Internal & external communication • Product Management & evangelization