Bengaluru, Karnataka, India
I’ve always been drawn to work that starts with a conversation. Across college leadership roles, freelance client work, building my own business, and now working at Rippling as a Product Specialist, I’ve spent most of my time understanding people, asking the right questions, and helping bring clarity to complex situations. In my current role, I work closely with clients on a daily basis - listening carefully, navigating ambiguity, and driving conversations toward effective outcomes in a fast-paced, high-ownership environment. I enjoy roles that require strong communication, curiosity, and accountability, especially where technology and business come together. I’m interested in how products are experienced, how problems are framed, and how conversations influence decisions. Always learning, always building.
Founded and built House of Kesari, a premium D2C wellness and gourmet brand, from scratch. Managed all core functions across brand strategy, e-commerce, and growth marketing. Successfully developed a go-to-market model with lean resources while independently driving execution. Key Responsibilities & Achievements: - Built the brand end-to-end: product sourcing (Kashmir), packaging, pricing, and visual identity - Designed and launched Shopify storefront with integrated payments and logistics systems - Led creative direction, content production, and storytelling across social platforms - Ran Meta (Facebook + Instagram) ad campaigns with custom creatives and performance tracking - Handled influencer outreach, product seeding, and UGC campaigns - Developed and tracked customer acquisition cost (CAC), pricing margins, and retention metrics Currently Paused operations to focus full-time on gaining structured brand marketing experience
Video Producer & Creative Lead, Delivered 40+ video assets across 7 clients. Worked as Assistant DOP for corporate shoot with DALE Fasteners. Handled shoot planning, scheduling, post-production, and editing. Executed end-to-end video campaigns for various clients, handling shoot planning, direction, editing, and delivery.