São Paulo, São Paulo, Brazil
Love helping people and businesses test limits and grow beyond what they once thought possible. I’ve been fortunate to work with great teams, building innovative value propositions, reaching excellence in execution, and delivering results across diverse challenges. SCALING OF INVESTED BUSINESSES • DM's value has grown 130x since my active investment in 2010. Over the years, I have led 12 areas (from Risk and IA/Data Science to CX, Sales and Products), developed 5 directors, and DM has become the industry leader in private label credit cards in Brazil, with 17+ million cards issued and R$15 billion in yearly credit volume. • Propz/Rock Encantech (Customer Engagement Platform) - investment returned 2,27x MOIC • Currently buiding an alliance of retailtechs leading their segments (Helppi, Meucliente, Infoprice, Inwave), where I am investor and/or board member. Also acting as Governance Officer in DM’s partnerships with Juvo and Parcelex. BUSINESS TURNAROUND AND GROWTH • Amanco – Director, turnaround, started-up two new business units • Omni Financeira – turnaround, 44% growth/year • Casa Flora (premium food and beverage brands) - turnaround, 150% sales growth CROSS-CULTURAL MARKET DEVELOPMENT • GE Capital US, Europe, Argentina – M&A, Due Diligence, Integration, Six Sigma/Quality, Marketing, Country Start-Up, Operations My interests include board positions and active investments. Fluent in 6 languages, passions include Wine and Running.
DMCard is a fintech specialized in instant credit. With proprietary systems and risk models, we became leaders in private label credit cards, with 17 million cards issued and R$15bn yearly credit volume, growing 40% per year for the last 12 years. Our team also built a very particular culture - DMCard has top ratings among banking, credit card and payment companies in Brazil, both among associates (4,4 Glassdoor) and consumers (#1 customer service PNCC22 CardMonitor, 8,6 ReclameAqui). In 2020 we acquired Finansinos, Infocards and a minority share in Propz (CRM), and launched several new products - Mastercard, Personal Loans, Digital Wallet - all processed in-house, which will allow us to create new and interesting value propositions in the financial services ecossystem. In 2023 we acquired Uze Cartões and Fortbrasil, and in 2024 Credz and Trigg. But we are just beginning our journey - our ultimate objective is to make credit lines available to 100% of the adult population in Brazil, and to continue to generate incremental sales and monetize relationships for retailers and other partners. Learn more about us at www.vocedm.com.br
MeuCliente is Brazil's leading trade marketing platform, connecting 450+ manufacturers with 100+ retailers. It manages end-to-end trade marketing processes, including retailer asset inventory and pricing, Joint Business Plans (JBPs), campaign execution monitoring, and sell-out data analysis. R$12m annual revenue, growing 70%/year.
Rock Encantech is Brazil's leading customer engagement platform, formed from the merger of Propz, Bnex, LL Loyalty and Izio&Co. It helps retailers with AI-driven CRM and personalized offers for customers, delivering measurable returns through data intelligence and loyalty programs. R$100m annual revenue.
Helppi is a digital platform that connects retailers with on‑demand operational workers called “Helppers” for tasks like shelf stocking, picking, packing and in‑store support. Companies post shifts in the app, and registered Helppers choose when and where to work, gaining flexible income while retailers get fast, flexible staffing for everyday operations. Growing ~200%/year
Bull is a modular white-label Credit as a Service (CaaS) platform that enables companies to quickly launch and manage credit products, focusing initially in "Consignado Privado" (private payroll-deductible loans). Started operations in Sep.25, R$30m monthly credit volume, growing 60%/month as of Q126