Bengaluru, Karnataka, India
• Lead Adobe Marketo Engage administration, driving marketing automation, campaign operations, and platform governance across global marketing programs. • Own the Marketo–Salesforce ecosystem, managing lead lifecycle, MQL processes, lead routing, campaign attribution, and CRM integration to support revenue growth. • Spearheaded the Docket AI integration with Marketo and Salesforce, enabling automated data flow, real-time pipeline visibility, and executive reporting. • Design and optimize scalable nurture programs, engagement campaigns, lead scoring, segmentation, and A/B testing to improve conversion and campaign performance. • Partner with Marketing, Sales, Customer Success, and RevOps teams to deliver onboarding, renewal, upsell, cross-sell, and ABX campaigns aligned with business goals. • Develop Salesforce dashboards and marketing reports that provide actionable insights into pipeline performance, campaign effectiveness, and revenue contribution. • Champion marketing data governance through database optimization, deliverability improvements, deduplication, and GDPR/CAN-SPAM compliance. • Lead end-to-end webinar operations using Zoom Events, managing registration, attendee journeys, post-event engagement, and performance analysis.
Project/ Domain: Marketing analyst with 3.5 years of experience specializing in Marketing analytics and data visualization. Proficient in leveraging tools like Power BI, MySQL, and Advanced Excel to extract actionable insights, optimize marketing strategies, and streamline business processes. Skilled at data cleaning using ETL, dashboard development and forecasting with a proven ability to support decision-making through strategic insight and visualizations.
Promoted the main product of MyCaptain through Whatsapp and social media marketing. Worked on business development of MyCaptain by targeting new market and penetrating in the existing market.
completes industrial training successfully at Doordarshan Kendra.