Jagga Mbaye

Franco-Senegalese Creative Marketer (ex Sony Music)

United Kingdom

About

Experience

  • Digital Marketing & Social Media Coordinator at SLIQ
    Jan 2025 - Present · 1 yr 7 mos

    Social Media Management - Plan and execute monthly content calendars for Instagram and TikTok. - Regular posting, including daily Instagram Stories and weekly TikTok videos. - Collaborate with internal teams on monthly strategy sessions to ensure aligned goals. Content Creation and Outreach - Coordinate influencer and creator outreach via DM and email to build brand partnerships. - Manage a talent tracker, maintaining relationships with nano and micro-influencers. - Support influencer seeding campaigns by sending out products and tracking resulting content. - Assist with filming TikTok content, ensuring high-quality, on-brand videos weekly. Brand Research - Conduct ongoing brand inspiration research to ensure staying ahead of trends. - Maintain a directory of stylists and reach out to new talent weekly to build the company's network. - Upload new stylist profiles to website and keep stylist tracker up to date. Email Marketing and Logistics - Assist with monthly email campaigns, managing templates in Flodesk and scheduling send-outs. - Collaborate with internal teams to ensure email content aligns with marketing goals. - Provide ad hoc support with shipments and logistics as needed.

  • Project Manager & Social Media Manager at Beauty & Co
    Oct 2025 - Mar 2026 · 6 mos

    Project Management - Coordinate cross-functional teams by assigning tasks, tracking progress, and ensuring alignment with leadership priorities. - Serve as a liaison between staff and executives while independently managing and delivering key project initiatives. - Manage the CEO’s schedule, communications, and priorities to support efficient daily operations and timely decision-making. Social Media Management - Develop and execute monthly content strategies, including captions, scheduling, and visual grid planning. - Manage content scheduling and publish across three Instagram and TikTok accounts. - Capture on-site content and produce short-form video assets, including Reels and TikToks, for all platforms. - Lead community management efforts by engaging with followers and interacting with relevant accounts to strengthen brand presence. - Analyze performance metrics using Instagram Insights and TikTok Studio to optimize content strategy and audience growth

  • Freelance Creative at Various - Music / Brands / Events
    Feb 2023 - Sep 2025 · 2 yrs 8 mos

    I thrived in dynamic environments, blending creativity with organization to support various projects in music and events. Creative Team Assistant: • Assisted with event logistics, ensuring seamless execution of the BGF x Nike Jordan event. Podcast Production Assistant: • Managed guest outreach and episode production for the "Touch Base With Zara" podcast, enhancing audience engagement. • Developed skills in digital marketing, content creation, and event management through hands-on experience. Artist Services - Joyce Wrice Live: • Provided on-site creative and logistical support at live performance, contributing to artist experience, merch vending and show execution.

  • Artist Services Intern at The Orchard
    Jun 2022 - Aug 2022 · 3 mos

    - Take notes on artists calls - Assist with weekly highlights on various artists sent to the entire company - Assist with Global Social Media highlights every start of the week - Help with creative brainstorm for marketing ideas

  • Marketing Intern at NUE Agency, LLC
    Jan 2022 - May 2022 · 5 mos

    - Assisting the executive team with project management, day-to-day activities, and administrative tasks. - Monitoring industry news and identifying emerging cultural trends via Daily Wrap report. - Participating in creative brainstorms and providing relevant in-depth research for partner meetings.