Chicago, Illinois, United States
Multifaceted and passionate, Jade Walters is a Social Media Marketing and Campus Recruiting professional with expertise in social media talent sourcing, social media creation + management, and brand marketing. With a 9-year-long career in content creation, she has honed her skills across a number of roles in Digital Marketing, Advertising, Public Relations,and Maternal-Child Health. Managing a community of over 200,000 followers, she serves as the Founding Editor of the early career resources blog, The Ninth Semester - an online platform that is the go-to resource for Gen Z seeking to get hired into corporate internships, campus rep programs, and entry-level roles. She has had the pleasure of collaborating on social media-based recruiting campaigns with 20+ Gen Z career-focused companies such as Handshake, WayUp, and Her Campus Media. She’s currently an influencer partner of the campus marketing agency, Wasserman Next Gen, sourcing over 1500+ students for their various campus ambassador programs. Jade’s work has been widely recognized and featured in prominent publications such as The Wall Street Journal, CNBC Make It, NPR, and more. Her content on LinkedIn includes her candid and authentic views on working as a Gen Zer, tips/advice for early career professionals and the people who hire them, as well sharing hot job opportunities for students and recent grads. Feel free to check out her socials and learn more about Jade & The Ninth Semester here: https://www.theninthsemester.com/ 💌 Business/Partnerships/Press: [email protected] 💌 Inquiries: [email protected] or via Linkedin DMs for your campus/entry-level recruitment needs, brand partnership inquiries, article interviews, and more.
• Built and scaled a 250K+ Gen Z audience across LinkedIn, Instagram, and TikTok, producing multi-format content (video, newsletters, blogs) generating 30M+ views and 279M+ watch hours • Established thought leadership as a Gen Z workplace and career expert, with features in CNBC Make It, Forbes, Business Insider, The Wall Street Journal, and Bloomberg • Collaborated with Extern, COOP Careers, Hello Hive, Home from College and Wasserman Next Gen on digital recruitment campaigns, generating 1.5 million video views and 8,500+ leads for early career programs with $0 ad spend • Partnered with 30+ industry-leading companies on digital recruitment marketing campaigns to help source early career talent and share awareness of their programs and open roles, generating a combined 1.2M video views and over 500K impressions. Brand collaborations include Teach for America, Handshake, WayUp, Linkedin, Microsoft, Tinder, Bumble, YearUp, Procter & Gamble, Amazon Web Services, Her Campus, and more. • Authored "The Ultimate Guide to Acing Your Interview," achieving 500+ book sales that helped 350 individuals secure jobs or graduate school placements. • Keynote and workshop speaker at 15+ national conferences and organizations including American Marketing Association Teach For America, Parker Dewey, NYU, Bumble, BaddieCon, NACE Conference, NSN Student Sales and Marketing Conference, and more.
Inaugural speaker of TEDx Montclair. Presented a TEDx talk titled "I have a career that I made up. Here's how you can too" discussing my non-linear career path and inspiring the next generation to take complete, fearless ownership of their career. Youtube video coming soon!
• Recruited by the VP of Marketing to lead the Employer Branding Department, successfully aligning employer branding initiatives with Fortune 500 recruiting teams to attract early career candidates through targeted campaigns, reaching an audience of 7 million on WayUp • Manages 2 contractors in the Employer Branding Department, enhancing team morale and leadership skills. • Serves as a creative strategist and brand consultant to analyze market trends and competitor strategies, resulting in the execution of 100+ innovative employer branding and recruitment marketing campaigns on WayUp and on college campuses • Collaborates bi-monthly with stakeholders to publish written and video content that share employee stories, resulting in a 60% increase in social media engagement and generating over 500-1000+ new leads for their early career programs • Orchestrated 300+ virtual recruitment events for Fortune 500 partners, resulting in a 40% increase in RSVPs and 7000+ job applications for early career opportunities, boosting overall recruitment success. • Hosts monthly candidate-facing career readiness events, completing 10+ events with over 6000+ RSVPs with 72% representation from underrepresented groups, driving 500+ applications from registrants for various early career openings on WayUp • Co-managed a comprehensive monthly social media marketing calendar for Yello and WayUp, generating 150,000+ impressions and a 40% audience increase on LinkedIn in just 6 months • Chosen to represent Yello at the 2024 NACE (National Association of Colleges & Employers) Conference, as a lead speaker for a highly-rated workshop on employer branding, which became one of the most attended sessions of the year.
In late February 2020, a thread that Jade Carson created on Twitter, sharing her favorite post-interview questions, acquired over 300K likes, 67K retweets, and 12M impressions. Inspired by the influx of gratitude and praise, Jade decided to expand her twitter thread into a full-blown e-book. The Ultimate Guide to Acing Your Interview is your hidden weapon to excelling through every stage of the interview process!
• Curates content about personal life through bi-monthly blog posts and videos following the implement of a strict posting schedule to an audience of 12K + followers on all social media channels such as Instagram, Twitter, and Tik-Tok. • Currently has an accumulated total of over 50K views on the blog and YouTube channel, 150K views on Tik Tok • Garners over 60K monthly impressions on Instagram and 1.9M monthly impressions on Twitter. • Authored “The Ultimate Guide to Acing Your Interview” which has tens of five-star reviews and aided hundreds in getting employed. • Composed two young adult e-book novellas that have an accumulated over 900K reads on Wattpad. • Notable content include: #LJCRecommends Black Owned Businesses with over 500K social media impressions, post-interview questions Twitter thread with over 12M social media impressions
- Actively promotes new campus rep openings from Riddle and Bloom's partners such as Amazon Prime Student, HBO Max, Comcast's Xfinity to my audience of 40Kcollege students to recruit applicants for their semesterly/yearly ambassador openings which in over 1K+ applications and counting - Provides knowledge, expertise, and insight on Gen Z college student culture, especially at HBCUs to through surveys to help R&B strategize their marketing efforts on these campuses