Singapore
💼 15+ years’ experience | 🌐 Multimarket expertise (UK, SEA, Asia) Strategic and entrepreneurial brand marketing professional with years of success driving brand growth, innovation and advocacy across F&B, FMCG and consumer lifestyle sectors. Expertise spans national and regional markets within both multinational and SME landscapes. Skilled in leading full-mix agile marketing, including brand positioning, integrated campaigns, NPDs, consumer insights, B2B/B2C engagement and strategic partner relationships. Seasoned in partnering with cross-functional teams to localise global strategy and deliver culturally relevant, on-brand, compelling consumer experiences. Strong team player who delivers commercially aligned, customer-centric marketing that fuels long-term brand growth. Passionate about wine & food, consumer trends, and building purpose-led brands. WSET level 3 accredited. IG food & wine pairing micro-influencer @nibbles_and_sips.
Brand Strategy & Digital Marketing | F&B & Consumer lifestyle • Formulated brand building strategies and go-to-market campaigns for emerging F&B and consumer lifestyle sectors, balancing short-term tactical wins with long-term brand equity building. • Developed full-funnel digital and offline activations, including seasonal and strategic partnership programmes, through brand storytelling, social & email marketing content creation, and channel prioritisation.
Club Operations & Growth Leadership • Directed full scope operational and marketing leadership for an exclusive luxury hospitality business, with strategic emphasis on customer engagement and growth, and full P&L ownership. • Orchestrated high-touch collaborations with Michelin-starred restaurants, wineries, art galleries, luxury lifestyle brands to deliver innovative bespoke programming and experiential events, enhancing member engagement and brand prestige.
• Supervised brand marketing for 90+ FMCG fine food products, aligning global brands’ direction with local market needs - in collaboration with cross-functional stakeholders to safeguard operational feasibility.
• Led regional multi-channel marketing for 35+ brand portfolio, whilst managing a team, including brand positioning, pricing, communications, traditional and digital route-to-market and CRM.