Hedel, Gelderland, Netherlands
I've spent 20+ years at the intersection of brand, performance, and growth — helping B2B SaaS and tech companies build marketing engines that actually move revenue. My work spans the full funnel: from go-to-market strategy and demand generation to paid media, SEO, and content — with a consistent focus on what drives measurable pipeline and long-term brand equity. I don't believe in choosing between brand and performance. The best marketing does both. Over the course of my career I've built and scaled marketing teams from the ground up, led multi-market campaigns across international markets, and driven significant revenue and pipeline growth through a mix of data-informed strategy and creative execution. What I bring to a senior marketing role: Global demand gen & GTM — pipeline-focused, built for B2B SaaS and tech at enterprise scale Full-funnel performance — paid media, SEO, automation, and CRO that compound over time Marketing ops & AI integration — HubSpot, automated workflows, AI-powered content scaling International execution — campaigns across 4 regions, 9 markets Team & budget leadership — managing regional managers, creatives, and substantial yearly budgets Executive presence — member of European and global extended leadership teams I thrive in environments where marketing is seen as a growth driver, not a cost center — and where there's room to build something with real impact.
Intwo is a leading full-service Cloud Services Provider (CSP) for Microsoft Azure and business-critical applications with over 20 years of experience. We provide services to over 400 enterprise clients in over 40 countries, from 11 offices across the world. Our mission is to help businesses achieve more with cloud technology. As Global Marketing Director, I'm responsible for: - Growth: Delivered a 20-25% YoY increase in SQLs and 69% increase in annualized gross margin from marketing-influenced deals by architecting a global lead- and demand-gen engine across MEA, Asia, US, and Europe. - Marketing Automation: Implemented HubSpot and engineered automated lead-nurture flows and drip campaigns, improving the Lead-to-SQL conversion rate by 15%. - Corporate Governance: Defined corporate marketing strategy, brand identity, and PR/marketing communications. - AI Integration: Significantly improved efficiency by integrating AI for persona and industry research, content scaling, campaign and visual generation, reducing turnaround from weeks to days. - Global SEO/AEO: Secured Top 5 rankings for MoFu keywords in NL, MEA, Asia, and North America. - Budget & Leadership: Manage a yearly substantial budget and lead a global team of 4 regional managers and creatives. - Hands-on Execution: Responsible for execution of all marketing activities in Europa. Furthermore, I am member of the European leadership team and global extended leadership team.
IT-Ernity is the largest independent ISP. With the ambition to reach market leadership as the number one internet solution partner. - Multi-Brand Leadership: Orchestrated marketing for Proserve, Cloud VPS, Signet, and VDX. - Brand Development: Established unique identities and strong market presences for each sub-brand. - Performance Marketing: Expertly managed SEO, SEA, and online campaigns to maximize organic and paid visibility. - Conversion Optimization: Drove e-commerce success through targeted CRO and sales performance strategies. - Social Strategy: Formulated social media strategies to foster brand loyalty and audience engagement. In addition, I was part of the management team and managed the marketing department.
In this role I was responsible for: - Digital Strategy: Held full responsibility for the online marketing strategy, SEO, SEA, and online advertising. - Funnel Optimization: Focused on website and online sales funnel optimization to improve conversion and lead generation. - International Web Management: Managed country-specific (NL, DE, BE) and corporate websites.
My area of responsibilities were: - Corporate Governance: Defined corporate marketing strategy, brand identity, and PR communications. - Strategic Planning: Authored lead generation strategies, social media plans, and customer communication frameworks. - Leadership & Coaching: Acted as a mentor and coach to local Marketing Managers across Europe. In addition to my corporate VP Marketing role I was also overall responsible for marketing within the Dutch market.
- Growth: Held overall responsibility for Dutch marketing and sales activities, focusing on new business. - Integration: Managed the combined sales and marketing department to ensure unified revenue targets.
Elders Websales was one of the first Dutch companies to offer mobile subscriptions via its website www.gsm.nl 14 years ago. Elders exploited a variety of webshops to offer Dutch consumers and business mobile & data subscriptions of all major operators in The Netherlands. - Digital Sales: Managed all online marketing and sales activities for gsm.nl. - Departmental Leadership: Managed the marketing department (4 FTE) and the sales department (3 FTE)