Jacques Van Cauwenberge

Founder & Managing Director at Vespasianus Management Consulting / External Advisor at Bain & Company

Ghent, Flemish Region, Belgium

About

Supporting international CPG companies in redefining their International Commercial Strategy for Retail and On-Premise channels. Leveraging relevant international experience and insights as a senior CPG executive in Sales, General Management and Retail, I develop practical solutions that go beyond classical supplier/customer relationships. Strong track record in development and implementation of global commercial and customer strategies in an omnichannel environment. Led and performed high stakes international negotiations driving accretive value for all stakeholders. True passion for connecting brands with the needs of consumers and shoppers in a fast-changing commercial environment. #consulting #commercial #strategy #global account-management #CPG Retail multichannel #international negotiations #coaching #omnichannel #boardmember #non-executive director

Experience

  • Senior External Advisor at Bain & Company
    Jun 2021 - Present · 5 yrs 1 mo

    Advisor to Bain & Company’s Consumer Goods Practice

  • Founder and Managing Director at Vespasianus Management Consulting
    Jun 2021 - Present · 5 yrs 1 mo

    Founder and Managing Director of Vespasianus, a boutique strategy consulting firm, specialized in the development and implementation of innovative international commercial strategies for CPG companies. By defining a clear commercial ambition, commercial principles, making clear strategic choices and putting in place a disciplined governance process, I provide CPG companies with the means to drive value through international engagement with their customers. The result is a collaborative relationship that delivers sustainable profitable growth for all. Exploratory Contact…

  • The Coca-Cola Company (18 yrs 6 mos)
    • Chief Customer Officer Europe
      Dec 2015 - Jun 2021 · 5 yrs 7 mos

    • Vice President, Global Customers, On Premise
      Sep 2008 - Dec 2015 · 7 yrs 4 mos

    • Commercial Director, Global Customers
      Jan 2003 - Sep 2008 · 5 yrs 9 mos

  • The Coca-Cola Company (4 yrs 9 mos)
    • General Manager Minute Maid Juices, Benelux & France
      Jan 2000 - Jun 2002 · 2 yrs 6 mos

    • Operational Marketing Director Benelux
      Oct 1997 - Jan 2000 · 2 yrs 4 mos

  • Retail Manager Belgium at ExxonMobil
    1986 - 1997 · 11 yrs