Jamaica
Experienced professional Marketing and Public Relations Specialist with combined leadership skills for the last (35) years primarily with a passion for the Hospitality, Multi-Cultural Tourism and Entertainment industry, Specialization as a focused leader on multiple taskforces, committees and international projects involving Celebrity Brand Ambassadors, Diplomats, Government Officials and Corporate Leaders. Demonstrated a history of working on successful inaugural Global Projects, landmark Mega Events of high visibility and brand recognition building awareness. Skilled in VIP Event Management, Team Building, Media Relations, Public Relations, Strategic Marketing, Business Development and Corporate Communications. Chaired multiple planning Committees for signature events, served on Advisory Boards and successful implementation of key negotiations for Business Alliances and MOU Partnerships in the USA, UK, Latin America, Caribbean and Asia. Academic background; MBA master's in business administration, strategic Marketing focus, Bachelor of Science in Hospitality and Tourism, ASc, in Business and Hotel Management
Provide Team Leadership, Management, Consultancy, Advisory and Liaison services on Special Projects for Multi-National Agencies, NGOs Non Government and Government Agencies, Diplomatic and Foreign Missions, Embassies, International & Global Event Management Conferences and Conventions - Education Sector - Universities, Educational Bodies, Tourism, Hospitality & Global Travel Groups - VIP Events and Student Travel, Entertainment, Galas, Award Ceremonies, Cultural Festivals, Celebrations and Global Sports Marketing. Additional areas of focus Strategic Marketing and Business Development, Sponsorships, Project Funding, Endowments for International clients throughout the Caribbean, Jamaica based, China, Canada, Latin American, United States, Europe and Africa.
Corporate Marketing and Event Sponsorship Liaision for Faculties throughout the University, Special Sports Legacy Projects for the Office of the President and establishing Corporate Linkages local and international for the University Endowment Fund, Sponsorships, Scholarship donations and funding initiatives. Developing Marketing Campaigns and Promotional programmes for the University's Signature events for the the respective faculties/Colleges in Hospitality and Tourism Mgt, Sports, Medical/Dental, Marketing Dept, Center of the Arts, Entrepreneurship, Ethics and Leadership, College of Business and Management
Corporate Communications Consultant - Special Projects- Spruce of Jamaica Programme for Tourism Agencies - Ministry of Tourism, Tourism Product Development Company, Tourism Enhancement Fund, Jamaica Tourist Board. Senior Director of Communications Office of the Minister of Tourism and Agencies - Centralized Communications of International PR AGency for Jamaica Tourist Board, Tourism Enhancement Fund,TEF Tourism Product Development Company TPDCO, DevonHouse, Jamaica Vacations-Jam Vac and Liaison for JHTA Kingston Chapter
Managed the Portfolio of Special Event Marketing, sponsorship, Public Relation activities which involved Senior leadership of the Organization., ICC Cricket world cup Marketing was high on the Agenda because it involved execution of team for leveraging C& W Major sponsorship for the championship;
One of my most dynamic Jobs with HIGH visibility keeping the brand competitive as key Spokesperson for the Hotel. Hilton was new to Jamaica and so the legacy of building the Hilton Brand in Jamaica and setting a solid foundation of legacy it is a great accomplishment in my career. Partnership and client relationships established in the Community, Hilton Caribbean outreach, Hilton International training, Media and Public Relation experience, Special event signature events and Corporate and Sports bookings