Jacqueline Gonzales

About

Seasoned global marketing executive with a track record for delivering rapid growth and brand penetration in new markets. Passionate leader of cross-functional, globally distributed teams, adept at identifying and developing talent and establishing new functions.

Experience

• VP, Global Marketing / GTM Strategy at Squarespace
  Feb 2020 - Jun 2025 · 5 yrs 5 mos

• Shake Shack (3 yrs 5 mos)
  • Sr. Director, Global Marketing & Communications
    Mar 2019 - Feb 2020 · 1 yr

  • Director, Global Marketing & Communications
    Oct 2016 - Mar 2019 · 2 yrs 6 mos

• Chipotle Mexican Grill (8 yrs 6 mos)
  • Marketing Lead, International and Growth Ventures
    Oct 2013 - Oct 2016 · 3 yrs 1 mo

    Established new function within the organization, reporting into CMO Led launch of first-ever international expansion in Paris, London, Frankfurt, Toronto and Vancouver, including brand localization, advertising, web, mobile, e-mail partnerships, social content and PR Led the creation of brand identity and brand strategy for new brand concepts including Pizzeria Locale and ShopHouse Responsible for launch strategy for new brand development projects

  • Manager, US Brand and Field Marketing
    Dec 2010 - Oct 2013 · 2 yrs 11 mos

    Created and led National Field Marketing team of 45 people, leading brand and sales building initiatives Developed Student Brand Manager, and Events Program Developed and rolled out purpose driven marketing strategy “Food With Integrity” to field teams

  • Marketing Strategist
    May 2008 - Dec 2010 · 2 yrs 8 mos

    Execute programs and partnership to drive traffic and sales in Northeast and Mid-Atlantic region Led marketing strategy for New Restaurant Openings

• Leadership Development in Finance Program Participant at Dollar Bank, FSB
  May 2007 - May 2008 · 1 yr 1 mo

• Assistant Account Executive at LiefKarson Public Relations
  Sep 2006 - Feb 2007 · 6 mos