Miami, Florida, United States
Over the past seven years, I’ve blended creativity and strategic insight to drive high-impact PR and event campaigns for leading destinations and hotel brands. At Newlink, I’m fortunate to sit among a brilliant team that champions standout clients — Visit Hungary, Mazatlán Tourism Board, Chihuahua Tourism Board, Bahia Principe Hotels & Resorts, Majestic Hotel & Spa Barcelona, and more. 🚀 What I Do - Build reputation & visibility — design multi-channel communications strategies (earned media, influencer collaboration, social content, events, and more) that elevate brand presence. - Forge meaningful media connections — cultivate trusted relationships with journalists, editors, and digital influencers to open doors and secure compelling coverage. - Create standout events — plan and execute conferences, product launches, seminars, and signature celebrations that reflect brand ethos and leave a lasting impression. 🎯 Key Wins & Expertise - Bronze PR Cannes Lion winner, recognizing bold, creative thinking that resonates globally. - Edward R. Murrow Award recipient for excellence in hard news journalism. - Certified in digital communications and writing; a recognized Cigar Sommelier, bringing unique experiential dimensions to brand storytelling. - Architect and trainer of a robust brand ambassador program that amplifies client narratives across social and cultural spheres. - Core strengths include influencer engagement, ambassador strategy, content creation, media relations, and strong cross-cultural communication. - Languages: Fluent in English, Spanish, and French. 🌍 Why This Matters The intersection of travel, culture, and storytelling is at the heart of what I do. Whether launching a property in Barcelona or spotlighting a region in Latin America, my mission is clear: help clients authentically connect with their audiences—and win meaningful attention in a noisy media world. Let’s connect if you want to chat about innovative PR strategies, experiential marketing, multicultural campaigns—or to simply geek out over international travel and cigar nuance.
Founded in December 2022, Ocho Nueve Ocho specializes in the sale and distribution of high-quality cigars, offering our clients unique experiences through private tastings, event services, and personalized consultations. We take pride in presenting a diverse selection of cigars from various producing regions, carefully curated to meet the tastes and preferences of the most discerning aficionados. With Cigar Sommelier certification from the International Association of Cigar Sommeliers (IACS), my responsibilities as owner include, but are not limited to: Private Tastings – We offer a sensory experience through private tastings in the setting of the client’s choice, though we always recommend an intimate and exclusive environment. Cigar enthusiasts can enjoy a personalized experience as we guide participants through different types of cigars, teaching them about flavors, aromas, and proper pairing techniques with their preferred liquor, coffee, or chocolate. Events – We provide tailored event services for those looking to add an elegant and sophisticated touch to their celebrations. Whether it’s a wedding, a corporate gathering, or a special occasion, our team creates memorable experiences, including live cigar rolling and offering specialized knowledge to guests. Personalized Consultations – We are highly qualified to provide individualized guidance to clients, whether it’s selecting cigars for their personal collection or organizing themed events. Ocho Nueve Ocho prioritizes the needs and expectations of each client, delivering personalized and high-quality service.
Accounts serviced: Visit Hungary, Bahia Principe Hotels & Resorts, Majestic Hotel & Spa Barcelona, Mazatlán Tourism Board, Chihuahua Tourism Board, Ecuador Travel & more. My responsibilities include, but are not limited to: - Serve as the primary client contact, fostering trusted partnerships through a deep understanding of each brand’s goals, while leading regular strategy sessions and check-ins to ensure alignment on priorities, campaign progress, and results, proactively identifying opportunities for optimization and added value. - Develop and manage project and media budgets, overseeing negotiation, buying, and implementation across digital, print, and broadcast channels to maximize ROI. - Leverage a robust network of travel, lifestyle, and trade journalists, as well as influencers and media vendors, to secure impactful coverage and premium placements across top-tier outlets. - Evaluate and share points of view (POVs) on media proposals, renegotiating when necessary, and ensuring every partnership delivers measurable value. - Develop and execute captivating media pitches, press releases, and thought leadership pieces that resonate with target audiences and amplify client messaging. - Design and manage high-profile press trips, media interviews, and bespoke experiential activations to showcase client offerings and drive engagement. - Partner with internal teams across creative, digital, media, and reputation departments to deliver cohesive, multi-channel communication strategies aligned with Newlink processes and global best practices. - Track, analyze, and report on the success of PR initiatives - Mentor junior staff, fostering growth and encouraging excellence through constructive feedback and guidance. - Support new business efforts by contributing to proposal development, client presentations, and innovative campaign concepts, showcasing the agency’s expertise in tourism PR.
Accounts serviced: Alorica, Grupo Roble, Regal Springs, Claro, PETROHSA, PedidosYa, El Gallo Mas Gallo, National Poultry Farmers Association of Honduras (ANAVIH), Cervecería Hondureña, Banco Promerica, El Pinche, and Steren. My responsibilities included, but were not limited to: – Planning and executing comprehensive public relations strategies to enhance the company’s visibility and reputation. – Developing and maintaining strong relationships with media, journalists, and other key stakeholders. – Creating and distributing press releases, articles, and relevant content to increase positive media coverage. – Coordinating corporate events, press conferences, and product launches to generate media coverage and strengthen the company’s image. – Proactively managing crises through effective and timely communication to minimize negative impacts on reputation. – Collaborating with internal teams to ensure consistency in corporate communication and alignment with organizational objectives. – Constantly monitoring news and market trends to identify potential opportunities and risks. – Creating and maintaining public relations materials, such as press kits, presentations, and other resources to support communication activities. – Continuously evaluating the effectiveness of public relations initiatives through metrics analysis and adapting strategies as needed. – Collaborating closely with content creators, influencers, and micro-influencers to develop strategic partnerships that drive product promotion or brand messaging. – Guiding and advising content creators in creating authentic and effective content that resonates with the target audience. – Coordinating the production and distribution of creator-generated content, ensuring coherence with the overall influencer strategy.
The event coordinator is essential in corporate and social planning, ensuring precision and creativity. Their problem-solving skills and coordination abilities contribute to the company’s success and reputation. In summary, they are key to successful events and satisfied clients. My responsibilities included, but were not limited to: - Planning and executing high-quality corporate and social events, including conferences, seminars, corporate celebrations, weddings, and other special occasions. - Comprehensive logistics coordination, from venue selection and supplier management to real-time execution oversight, ensuring a seamless experience. - Working closely with corporate and individual clients to understand their goals and expectations, tailoring each event to reflect their unique vision. - Budget management and negotiation with suppliers to secure the best services and prices within established budget constraints. - Developing and executing marketing and promotional strategies for social events, maximizing participation and creating memorable experiences. - Coordinating special details such as catering, decoration, entertainment, and themed activities to personalize each event according to client preferences. - Supervising work teams and directing personnel in real time to ensure efficient execution and adherence to quality standards. - Managing guest logistics, including RSVP management, accommodations, and transportation, ensuring a comfortable and positive experience for all attendees. - Proactively resolving issues during events and handling unforeseen situations to maintain a positive atmosphere and meet client expectations.