San Diego, California, United States
13 years as a content strategist and copywriter with experience in-house, in-agency, and as a founder. Built 7-figure content marketing campaigns via both hands-on creation and managing/training writing teams. Expert in UVP and brand positioning messaging, KPI-driven content strategy, sales enablement content, technical translation, and AI-powered workflows. I’ve spent the last decade hyper-focused on one question: “How do I create profit through content?” and because of that, I’m one of the small percentage of content marketers able to drive ROI-positive content and SEO campaigns on a small budget. Give me just 3 months and $15k, and I’ll build you a profitable inbound marketing stream. I’m not here to sell you traffic. I’m not here to sell you deliverables. I’m here to drive real business outcomes. I’ve done it for hundreds of clients, multiple agencies, and for several of my own businesses. I’ve done it recently, in the post-AI era, and if you are in the B2B or SaaS spaces, I’ve done it for businesses that look like yours and like the business you want to become. I Create ROI-Positive Content: - $1M organic ARR from scratch in 18 months. - 8 different blog posts across 4 companies that have individually driven over six-figures in revenue - 1 meticulously tracked blog post that hit 7-figures - All career results on bootstrap budgets: $5k-10k/m I Get Front Page Rankings For Commercial-Intent Keywords: - B2B: "copywriter", "consulting", "PPC agency", "link building agency", "restaurant marketing", etc. - SaaS: "AB testing tools", "online ordering system", "free link building tools", "RIM software", etc. - Consistent success across 10+ industries - 1.2M organic visitors to personal website I Drive Sales Qualified Leads: - 40+ leads/m for CRO agency - 30+ leads/m for marketing consultancy - 30+ leads/m for B2B SaaS - Six-figures in pipeline from individual blog posts Book a free consulting call via the link in my bio. View my resume and portfolio here: https://jacobmcmillen.com/portfolio/
- Consulted on content strategy and SEO for Skool, Copy.AI, Unify, and many others. - Led search-focused content marketing for Consulting.com, Kivo.io, Astroflipping, and many others. - Created SEO content that ranked #1 "copywriter", "consulting", “ppc agency”, etc. - 8 individual blog posts with tracked six-figure revenue. One of those crossed seven figures. - Wrote copy for hundreds of B2B and SaaS brands, including LinkedIn, Hubspot, Ahrefs, Farnam Street, Sumo, VWO, Crazy Egg, and Majestic. - Brought in by leading agencies Single Grain, CXL, Userp, KlientBoost, Conversion Sciences, etc. to develop their highest priority content.
- Led content between Series A and Series B. - Created SEO content that ranked #1 for “restaurant growth”, “restaurant marketing”, “restaurant promotion”, and many more. - Created sales enablement that decreased no-shows and was praised by SQLs on calls. - Collaborated with product, performance, and support teams to dial-in brand messaging.
- Took brand new domain from 0 organic traffic to 60k visitors/m and $1M ARR in 18 months. - Created SEO content that ranked #1 for “consulting”, “consultant”, “top consulting firms”, “consulting business”, and many more. - Outranked Forbes, Harvard Business Review, McKinsey, Bain for top consulting keywords. - Hired, trained, and managed a team of writers to help scale past $600k ARR.
I created SEO-distributed content to help small businesses show up in search via on-site blogs, guest posts, and expert columns.
I sold educational books door-to-door for 82 hours a week over a ten week period. I acquired over 300 new customers for the Southwestern Company, including $42,000 in retail sales.