Jacob Smith

Head of Management Reporting & Finance Projects @ Starling

London, England, United Kingdom

About

Senior finance leader with a decade of progressive experience at Starling Group, holding unique first-hand experience of the journey a company takes from start-up to scale-up to a large, established and profitable business, now generating revenues exceeding £800m. Experienced in building and owning end-to-end management reporting frameworks, Board & Executive-level financial narratives, FP&A processes including budgeting, forecasting, and Actuals vs. Budget variance analysis. Proven track record of turning complex data into clear and concise insight for C-suite and Board stakeholders, with direct experience influencing outcomes at the highest levels of a regulated, fast-growth organisation. Adept at driving automation and process improvement including the active integration of AI tooling into finance workflows. Comfortable operating at pace in ambiguous, high-accountability environments, with a track record of building finance capability that scales with the business.

Experience

  • Starling (9 yrs 11 mos)
    • Head of Management Reporting & Finance Projects
      Sep 2022 - Present · 3 yrs 11 mos

      Owner of the Group's Management Reporting infrastructure, providing robust and defensible reporting of financial performance for the Board and Senior Leadership team at one of the UK's leading digital banks. FCA certified role for Starling Bank under SM&CR. Responsibilities include: - Ownership of the end-to-end production of the monthly Group Finance Pack, including reporting for the UK Bank and Engine by Starling, the Group's SaaS subsidiary. This pack is presented to the Finance and Executive Committee's each month and with the Board on a bi-monthly basis. - Leading a team of 15 across multiple sites and Group subsidiaries with the responsibility for the month-end close process, driving efficiencies as the Group scales. - Ownership of the implementation of product accounting requirements in key systems for the Group including core banking systems and ERP (Netsuite)

    • Business Manager to the CEO
      Oct 2021 - Sep 2022 · 1 yr

      Seconded to support CEO & Founder Anne Boden MBE, providing strategic and analytical support to the CEO and Executive Committee. Notable activities included: - Played a founding role in establishing Engine by Starling, the Group's Core Banking SaaS business, including building the initial contract economics models, bottom-up revenue forecasting analysis and analysis of the Core Banking software market. - Attended monthly Executive Committee meetings, gaining direct exposure to C-Suite governance - Attended monthly CEO meetings with the PRA supervisory team, gaining direct insight into how this framework

    • Head of Financial Planning, Budgeting & Forecasting
      Jan 2021 - Oct 2021 · 10 mos

      - Produced bottom-up and top-down budget analyses, ensuring granular driver-based modelling aligned to strategic objectives - Delivered rolling forecasts with run-rate projections to give executive leadership real-time visibility into year-end expected outcomes. - Owned Capital Planning as part of the annual ICAAP process, ensuring the Bank maintained adequate capital surplus aligned to its strategic growth plan.