Asheville, North Carolina, United States
• Managed the vetting and recruitment of brands for Nordstrom's marketplace platform. • Focused on sellers in footwear, kids apparel, and toys to enhance product offerings. • Collaborated with cross-functional teams to ensure alignment with marketplace goals. • Developed strong relationships with potential sellers to drive engagement and onboarding.
Strategic advisor for SaaS enterprise tier clients - retailers, brands, and suppliers. Build industry insights reports to educate clients and internal teams on latest eCommerce trends. Subject matter expert for marketplace topics. Build shared strategy to connects retailers with supplier network. Through supplier recommendations drove $200m in annualized GMV in the 2nd half of the year, beating goal by $50m.
• Key contributor to building new 3P marketplace initiative powered by Mirakl • Role covered three functions -- strategic account management, kitchen / dining category management, and seller recruitment • Marketplace sales reached 6x forecasted digital penetration by end of year one • Mirakl awarded our team the Launch Faster Platform Pioneer award for fastest launch and growth • Led item approval team, built processes and documentation, and onboarded 1 million+ SKUs • Sourced and recruited new marketplace sellers informed by omnichannel assortment strategy -- developed in collaboration with store buyers • Fine-tuned taxonomy mappings to support marketplace assortment and category objectives • Partnered with marketing and site merchandising to build marketplace led promotional events • Received CEO Award for extraordinary contributions to drive the success of the business
• eCommerce Channel Manager for CPG lawn and garden tool manufacturer • Grew Amazon Vendor Central sales 145% year-over-year in 2020 • Negotiated 4% price increase to Amazon – first successful increase in company history • Increased Amazon conversion rate 2.5% by implementing mobile first digital assets • Partnered with marketing to create new digital assets, including Sponsored Brand Videos • Partnered with channel, logistics, and operations to develop processes to support expanding drop ship programs. Launched Walmart, Costco, Lowes, and Tractor Supply drop ship accounts. • Assisted with leading adoption of Salsify to support digital and other content syndication needs • Experience with CommerceHub, Vendor Central, Walmart Retail Link and Item360, and other retail portals • Developed reseller agreement and brand registry process to regulate 3P sellers
• 3P marketplace account manager for international audio brand. Scaled marketplace sales 15x. • Grew 3P marketplace GMV 225% year-over-year in 2018, 95% in 2019, and 65% in 2020 • Promoted to lead global marketplaces primarily in Europe and Canada after proving model in US • Experience launching Amazon, eBay, Walmart, Target+, and other marketplace channels • Expanded refurbished program unit output 300% by developing forecasting process and building strong relationship with logistics stakeholder • Developed marketplace promotional calendar in alignment with channel team • Grew AOV 50% by collaborating with channel team to establish Amazon Business pricing • Managed marketplace digital ad spend, e.g. eBay promoted listings achieved 22:1 RoAS • Experience with Channel Advisor, Seller Central, and other marketplace portals