Jacob Smith

Associate Brand Manager

Minneapolis, Minnesota, United States

About

Commercially driven marketing professional combining analytics, client leadership, and revenue growth experience across CPG and local brands. Skilled at translating data into actionable insights that drive business decisions. MBA Graduate, Carlson School of Management.

Experience

  • Associate Brand Manager at Hormel Foods
    Jul 2026 - Present · 1 mo

  • Tennis Professional at Life Time Inc.
    Jun 2021 - Present · 5 yrs 2 mos

    • Lead individual and group tennis lessons for players of all skill levels. • Designed and implement tennis programs and clinics to engage members and promote participation. • Evaluated players' skills and progress, offering tailored feedback and improvement plans. • Managed tennis tournaments, leagues, and social events for members.

  • Adjunct Faculty Instructor at Dunwoody College of Technology
    Aug 2022 - Present · 4 yrs

    • Designed and delivered coursework that translated complex topics in ethics, technology, and decision-making into accessible insights. • Led classroom discussions and facilitated debates, strengthening expertise in navigating ambiguity, managing differing perspectives, and building consensus. • Developed structured lesson plans and assessments, applying project management and analytical rigor to track progress and outcomes. • Conducted and presented research on the intersection of artificial intelligence and education, reflecting ability to synthesize complex data into strategic recommendations for decision-makers.

  • MBA Candidate - Carlson Brand Management Enterprise Consultant at University of Minnesota - Carlson School of Management
    Aug 2024 - Jul 2026 · 2 yrs

    • MBA Brand Management Consultant • Carlson Marketing Network Board Member • National MBA Case Competition Results: BYU 1st Place (Team), Baylor University 2nd Place (Team) • Gopher Angels Associate

  • Marketing Consultant at Private Brand Consulting
    May 2025 - May 2026 · 1 yr 1 mo

    • Client: Davanni’s. Delivered marketing audit uncovering value drivers and brand perception; developed executive recommendations across digital outreach, SEO, and customer engagement resulting in a 5% revenue lift. • Client: Radius Manufacturing Solutions. Conducted brand positioning review and identified messaging gaps; designed unified brand narrative, value proposition, and storytelling framework adopted by leadership to align sales and marketing. Recommendations adopted by leadership to realign sales and marketing functions, enabling stronger market penetration