Los Angeles, California, United States
Jacob Gonzales is a highly accomplished performance marketer, media planner, and brand management expert. Currently, he serves as a Creative & Campaign Manager on Amazon’s Entertainment Ads Team. Beyond his professional responsibilities, Jacob dedicates his time to supporting small businesses in their advertising efforts. He also finds great pleasure in hiking, beach activities, and international travel with friends. In the future, Jacob envisions continuing his career in branding and advertising, providing valuable guidance to emerging businesses in launching their media and e-commerce campaigns.
Manage client-facing communications across the Marcom and AOS LOBs for the United States and LATAM Manage internal and external finance and billing for all Apple LOBs across 5 markets Manage a team of 5 associates in day-to-day account maintenance, billing, and Marcom/AOS campaigns across 5 countries Report to the US and WW Search Paid Media Directors to produce high-level insights, NPI activations, and client presentation materials Develop new ad copy and visual asset compilations for all Paid Search activity for iPhone, Mac, iPad, Apple Watch, and MX Apple TV+ activations
•Participating as the managing account executive and client liaison between my team, the professor, and The Blackstone Launchpad •Developing brand tenets, motivations, and personality traits alongside a team of five •Curating mood boards, color palettes, and logo options to rebrand the visual skin of the company •Establishing a media strategy to implement the rebrand and increase awareness among the newly established target audience
This is an academic project as a part of the Media Investments Course in the Texas Media and Analytics Specification Track. •Generating buy summaries, buying grids, and insertion orders for TV/Digital/Print/Audio/Radio/OOH •Negotiating added value and price discounts within guidelines from the client’s Approve to Buy (ATB) •Providing/presenting flowchart and RFP responses to the client alongside a team of five