Sliema, Sliema, Malta
Based in Malta 📍🇲🇹 Head of Social & Partnerships with responsibility across Social Media, Strategic Partnerships, Streaming, Content Creation, Influencer Marketing, and Digital Traffic Acquisition. Over 10 years of experience in digital marketing, working with global brands including Red Bull, PizzaExpress, Kings of Casino, and LeoVegas. Extensive experience across Sweepstakes, Real Money Gaming, Sportsbook, Social Casino, and affiliate-driven growth, with more than 7 years in senior leadership roles within the iGaming industry. Passionate about building high-performing brands, scaling communities, developing creator ecosystems, and delivering measurable commercial growth through innovative digital strategies. BA (Hons) Business Management — Newcastle Business School.
Defined and executed a unique social strategy for Spree.com, scaling organic audiences to 125K+ followers in under 16 months across six core platforms (Facebook, Instagram, X, TikTok, Discord, and YouTube). Built and launched a dedicated streaming roster, creating a scalable creator ecosystem to drive user acquisition, retention, and long-term brand loyalty across live and social channels. Transitioned Paid Media from agency-led to fully in-house, taking ownership of campaign strategy and performance in close collaboration with the Acquisition team. Worked cross-functionally with CRM, Product, Content, Affiliates, and Design teams to align social with wider commercial objectives and deliver integrated, full-funnel growth.
Built and led the social media function from launch, establishing a scalable, multi-brand strategy across a diverse portfolio including 8 B2C casino/sportsbook brands, an Esports Wagering platform, & a Free-to-Play Esports app, operating across the USA, UK & Ireland, Denmark, and Sweden. Oversaw the full social ecosystem, leading Paid Social, Organic Social, and Influencer teams to deliver performance-driven growth aligned with acquisition and retention objectives. Managed social strategy and communications for the company’s US NASDAQ-listed corporate entity, while driving on-the-ground brand presence through global events and conferences.