Jacksonville, Florida, United States
Jacob Pickering is a dynamic communications professional with a proven track record in public information, media production, and community engagement. Holding a Baccalaureate degree in Communications/Media from Florida State College at Jacksonville, Jacob brings a unique blend of creativity, technical expertise, and leadership to every project. With extensive experience in digital media technology, public involvement, social media strategy, and multimedia production, Jacob has successfully managed complex projects that require precision, adaptability, and innovation. His background spans roles such as Public Information Officer, Traffic Anchor, On-Air Talent, Graphic Designer, Media Consultant, Event Services, Remote Pilot, Editor, Photographer, and Cinematographer, showcasing his versatility and commitment to excellence. Jacob’s career highlights include: - Leading public outreach initiatives that strengthened community trust and engagement. - Developing and executing social media campaigns that boosted visibility and audience interaction. - Producing high-quality multimedia content for live broadcasts, public events, and digital platforms. - Serving as an on-air talent and spokesperson, delivering clear, compelling messaging under pressure. Passionate about culture, performing arts, and collaborative environments, Jacob thrives in roles that combine creativity with strategic communication. His goal is to continue leveraging his diverse skill set to drive impactful storytelling, enhance public engagement, and lead innovative media projects that make a difference. Currently, Jacob serves as a communications consultant, helping organizations refine their public messaging, optimize digital strategies, and implement creative solutions that elevate brand presence and community impact. His consulting work focuses on delivering measurable results through strategic planning, multimedia content creation, and audience engagement initiatives.
Public Information Officer on conventional and unconventional infrastructure projects for Florida Department of Transportation District Two - Northeast Florida. I coordinate, plan, organize, and direct public outreach efforts and programs for Florida DOT through all phases of the NEPA process and through construction. I analyze project area demographics to determine best public outreach approaches while utilizing photography, video production, graphic design and social media content creation to do so. I develop and implement individual project strategies regarding public involvement and communications plans in coordination with the client (FDOT) and the entire project team.
I managed all social media activities for the Nathan H. Wilson Center for the Arts and the Summer Musical Theatre Experience for Florida State College at Jacksonville. My typical duties included scheduling updates, sharing relevant content, engaging with fans and followers, creative directing, multimedia production, copywriting, assisting the marketing manager, answering to customer inquiries, and covering company events on multiple social networks.
Former traffic anchor during Jacksonville's Morning News on 104.5 FM, Jacksonville's News & Talk. I was connected with multiple federal road authorities while gathering, writing and announcing multiple traffic reports each hour for broadcast over six FM radio stations in Jacksonville, FL. This position grew me into the established, digital media professional with years of experience working for television and radio during breaking news and severe weather coverage under my belt.
I shot, produced and edited daily marketing and advertisement videos for an e-commerce software company. I used Sony, Panasonic and Canon cameras as well as the Adobe Creative Suite to create videos from scratch that brought in hundreds of views and new clients.
My duties in the Creative Services department of PRI Productions included updating all rental product information and implementing new designs and web pages on the company website, social media management, event photography, photo editing using Adobe Creative Suite, graphic print installation and live event video production.