Jacob Hooks

Chief Operating Officer | Operational Leadership & Strategic Growth in Transportation

Charlotte Metro

About

Experienced director of operations proficient in managing transportation operations with exceptional team supervision, project coordination and analytical problem-solving skills. Optimizes resource use to achieve challenging targets. Diplomatic in resolving disputes and coordinating diverse teams.

Experience

  • Sunway Charters (Charlotte, North Carolina, United States)
    • Chief Operating Officer
      Sep 2025 - Present · 10 mos

      As COO, I lead the daily operations of Sunway Charters, ensuring alignment between strategic objectives and operational performance. My focus is on driving efficiency, strengthening financial oversight, and fostering cross-departmental collaboration to deliver exceptional service to our customers. I’m passionate about building systems that support growth, developing talent, and cultivating a culture of accountability and innovation. By optimizing operations and enhancing organizational effectiveness, I help position Sunway Charters for long-term success while keeping customer satisfaction and employee engagement at the center of our mission.

    • Director Of Operations & Revenue Growth
      Jul 2022 - Sep 2025 · 3 yrs 3 mos

      As Director of Operations and Revenue Growth at Sunway Charters, I lead and optimize our strategic initiatives to drive the company’s success and ensure a top-notch experience for our passengers. My role involves a blend of operational oversight and revenue generation, allowing me to steer the business toward consistent growth while improving efficiency and service standards. I’m responsible for managing business operations, which include coordinating our team, streamlining processes, and ensuring our fleet operates seamlessly. Much of my work focuses on developing revenue strategies, from identifying new business opportunities to implementing growth-focused initiatives. My approach is hands-on and data-driven; I continuously analyze key metrics to enhance our performance, increase profitability, and maintain our high safety and customer satisfaction standards. A core focus is fostering strong client relationships, particularly in group transportation services for major events like the PGA. These partnerships are crucial in sustaining our reputation as a trusted provider of group passenger transportation. I’m passionate about driving the business forward with a commitment to efficiency, growth, and customer-centric operations. My vision for Sunway Charters extends beyond daily management—I’m focused on building a future where we set new benchmarks for quality in passenger transportation.

    • Safety & Compliance Officer
      Mar 2020 - Jul 2022 · 2 yrs 5 mos

  • Safety Analyst at Bus Advisors
    May 2019 - Nov 2019 · 7 mos

  • Health and well-being at Career Break
    Jan 2019 - May 2019 · 5 mos

  • Dispatcher at Rose Chauffeured Transportation
    Mar 2018 - Dec 2018 · 10 mos

  • Professional Driver at Cross Roads Charter and Tours
    Jun 2017 - Mar 2018 · 10 mos