Jacob Buckner, MBA

Bridging Data & People | Data-Driven Solutions with a Human-Centric Approach | Empowering Teams Through Analytics & Insights

New York, New York, United States

About

Experience

  • Client Manager, Retail Collaboration at NielsenIQ
    Aug 2025 - Present · 1 yr

  • Numerator (3 yrs 7 mos)
    • Customer Education & Experience Manager
      Jun 2023 - Jul 2025 · 2 yrs 2 mos

      ● Creates analysis playbooks at scale for clients centered around essential industry business questions such as portfolio innovations, brand defense, leakage, consumer insights, shopper segmentation, year-in reviews, and category analysis. ● Provide deliverables that drive product engagement and education for internal and external data users including training, webinars, playbooks, articles, help centers, and other forms of educational content. ● Partners with Product, Marketing, and Customer Success Managers to implement strategies that enhance performance and streamline processes that increase revenue and client engagement. ● Analyze consumer behavior and trends through panel data, demographics, and survey data to inform strategic decision-making. ● Formulates multi-product business strategies, combining consumer insights data and verified buyer surveys to contextualize point-of-sale data and household purchasing behavior. ● Creates dashboards for executive leadership to track engagement and performance through data analysis on CSAT, NPS, usage, and other measurable business objectives.

    • Insights Solutions Analyst
      Jan 2022 - Jun 2023 · 1 yr 6 mos

      ● Provided data and business support for day-to-day product and retail analysis for Unilever, Reckitt Benckiser, Coca-Cola, PepsiCo, Anheuser-Busch, Mars Wrigley Confectionery, Keurig Dr Pepper, and other enterprise to mid-market clients. ● Assisted in complex data inquiries, report interpretation, and overall business strategy questions. ● Helped implement streamlined processes to improve service efficiency and quality. ● Facilitated the unification of business objectives and Numerator data for advanced consumer insights and market evaluation. ● Evaluated ROI and client success stories to ensure stickiness and provide year-in reviews for clients and executive leadership. ● Fluent in eCommerce, Brick & Mortar, and other Specialty channel purchasing analyses through an omni-channel approach. ● Partnered with Onboarding and Implementation teams to ensure immediate client success.

  • Western Governors University (2 yrs)
    • Enrollment Counselor
      Jun 2019 - Dec 2020 · 1 yr 7 mos

      • Participated in cross-department pilot projects. Projects related to student learning and student communication. • Served as the financial aid liaison for multiple enrollment teams. Created and led financial aid trainings. • Served as the transcript liaison for graduate level programs. • Built relationships with non-traditional students from all over the country. Developed and executed plans to manage monthly pipelines for several different undergraduate and graduate programs. • Participated in the WGU Service Committee. Responsible for planning and implementing interactive activities for the entire Enrollment Department.

    • Financial Service Advisor
      Jan 2019 - Jun 2019 · 6 mos

      • Counseled students on federal, state, and private funding options for secondary education. • Calculated satisfactory academic progress with students and provided counsel on how to remain eligible for financial aid. • Guided students through satisfactory academic progress appeal process, as well as appeals for current need-based financial aid eligibility • Researched complex accounts in order to identify and assist in resolving processing, or disbursement issues.

  • Financial Representative at Northwestern Mutual
    Sep 2018 - Dec 2018 · 4 mos

    • Help clients achieve financial security through detailed fact-finding and personal needs analysis • Phoning prospects for appointments, meeting with them to analyze financial planning, and recommending financial products and services, such as life insurance, to protect their assets and income

  • Residential and Small Business Specialist at Clearlink
    Jun 2016 - Jan 2017 · 8 mos

    • Specialized in setting up cable, internet, and phone service for public and private businesses. Assessed business needs and built service packages for LLCs, corporations, and sole proprietorships. • Operated as a residential sales representative - responsible for taking calls and selling/signing customers with AT&T services such as DirecTV, Uverse cable, internet, and AT&T phone service