Glendale, California, United States
- Collaborated with the CEO to design and manage the company’s flagship product, ‘The Song Story,’ which empowers artists to engage directly with their fanbase - Contributed to a successful fundraising round by presenting the company’s current results and long-term vision to investors - Deployed a go-to-market strategy that exceeded goals by personally signing and working with our team to launch 10 artists within 3 months
- Oversaw budgets exceeding $50,000 for album releases and marketing campaigns - Scaled a merchandising business to generate annual revenues exceeding $100k - Planned and executed events with up to 5,000 attendees - Produced a comprehensive digital marketing strategy across various social media platforms that actively engages over 15,000 individuals - Performed 400+ shows across the U.S. and worldwide
- Ideated and executed grassroots marketing campaigns for UMG artists in the greater Los Angeles area - Presented detailed reports on artists’ growth through analysis of audience demographics, engagement rate, efficient reach, and brand image - Formed strategic partnerships that resulted in successful product collaborations and events (Shania Twain, Halsey, and many more)