Jaco Kruger

Commercial / Marketing Management

City of Cape Town, Western Cape, South Africa

About

As a highly motivated professional with 15 years of experience & skill, I have been involved in various turn-around strategie &, new start-up projects. I specialize in analyzing & executing these business strategies in companies. The results have been double digit-growth in turnover and profitability in most of these projects. In the process customers and clients have grown their own businesses. Outside of financial background, I have managed to expand into the commercial environment, more specific the food production, agriculture and retail sales environment with different approaches than the ‘sometimes conventional’. I am focused, diligent, fast-moving but also calculated in my approach gathering market data but also analyzing business requirements and making sure the deal and business relationships link and customer satisfaction grow.

Experience

  • CEO & Marketing at VIDAFruit
    Apr 2023 - Present · 3 yrs 3 mos

  • Commercial at SA Fruit Promoters t/a SAFPRO
    Jan 2020 - Mar 2023 · 3 yrs 3 mos

  • Commercial and Marketing Manager at Exsa
    Sep 2015 - Dec 2018 · 3 yrs 4 mos

  • Director Operations at The Grape Company South Africa
    Mar 2004 - Aug 2015 · 11 yrs 6 mos

  • PricewaterhouseCoopers (6 yrs 4 mos)
    • Manager
      Jul 2002 - Apr 2004 · 1 yr 10 mos

    • Assitant Manager
      Dec 2000 - Jul 2002 · 1 yr 8 mos

    • Accountant
      Jan 1998 - Dec 2000 · 3 yrs