Jack Whitelock Hobbs

Director at Crepe Salut - building a multi-format, category-leading food brand around crepes.

Cobham, England, United Kingdom

About

Founder and Director of Crepe Salut - a leader in the street food scene, we’re evolving further to become a leading food brand built around crepes. Currently, our seven beautiful HY Vans can be seen across London, Surrey and now Dorset - trading at weddings, parties, festivals and corporate events, as well as longer term fixed pitches - we’re now actively looking to expand operation into more locations and develop new brand opportunities. In 2025, we opened our first bricks and mortar creperie in Cheam Village, Surrey, to a warm welcome and so far has been a great success. We are actively looking to expand with more stores into the new year. The brand is excited for 2026, which sees our return to the Tower of London and Hampton Court Palace, as well as an expansion into a new market in Berkshire. We are also developing our own “at home” range. Clients include The Hurlingham Club, Canary Wharf, Mercedes Benz World, Brooklands Motor Museum, Kurt Geiger, Netflix, Warner, Tesco, Bonne Maman, Waitrose, Ann Summers, Netflix, Loewe, Lidl, Kuoni, Azenta, Aparto. Current permanent sites at Tower of London and Hampton Court Palace with pitches, pop up and temporary sites appearing across Covent Garden, The Hurlingham Club and Brooklands Museum - with event vans operating around Surrey, London and Dorset. Last year, we sold over 150,000 crepes across 2025, to over 60,000 happy customers - in fact, our average review rating stands at 4.8/5 stars! Vans available to hire for public and private events. Get in touch! Hire/enquiries: [email protected] To contact me directly: [email protected]. For landlord opportunities, please contact [email protected]. Jobs: [email protected]. www.crepesalut.com

Experience

  • Founder & Director at Crepe Salut
    Sep 2018 - Present · 7 yrs 11 mos

    Crepe Salut - a leading brand of artisan creperies, trading from our seven beautiful Citroen HY Vans, with current sites around London, as well as trading at day long events and longer term fixed pitches. We are proud to have launched our first bricks and mortar creperie in Cheam Village in 2025. Successfully managed and lead a team of 30 people throughout the summer & winter seasons, across 6 sites, selling over 50,000 crepes in a single site over three months. Last year alone, we sold over 150,000 crepes across our outlets to over 60,000 happy customers - our average review rating stands at 4.8/5 stars. I personally manage the financial direction of the business, directly responsible for a monthly P&L over £150,000p/m. We’re actively looking to expand into more locations, develop new brand opportunities and pursue ambitious growth plans into 2026. Clients and partners include Historic Royal Palaces, The National Trust, Lidl UK, Netflix, Amazon Fresh, Kurt Geiger, Loewe, Oliver Bonas, Bonne Maman, The Hurlingham Club, ARM, StudioCanal, Kuoni Travel & more.

  • Production Team Member at MAI Productions
    Oct 2017 - Nov 2022 · 5 yrs 2 mos

    Freelance production team member with MAI Productions - working on various shoots around London, the U.K. and Italy. An experienced, sociable and reliable lead PA, having worked closely with lead producer Samira Andersson, with multiple clients, across various studios and locations with constantly changing teams. Notable campaigns and clients include Gucci, Michael Kors, Diesel, Zara, Coach, Louis Vuitton, D&G and more.

  • Production Accountant at Everyday Studios
    Dec 2016 - Dec 2017 · 1 yr 1 mo

  • Outsourcing AAT Level 4 Trainee at Mazars UK
    Aug 2016 - Dec 2016 · 5 mos

  • Internship at Blink Production
    Nov 2014 - Nov 2014 · 1 mo