City of Cape Town, Western Cape, South Africa
I build B2B revenue engines, and I read a business the way an owner has to. Based in Cape Town, working remote across South Africa, EMEA and the US. Fifteen years of full-cycle commercial execution across Europe, North America and Africa, in SaaS, AI platforms and cybersecurity. I built the sales function from scratch at Continuon and drove 46% revenue growth before the exit. I rebuilt go-to-market and pricing across the UK and Ireland at SharpSpring for 406% ROI. I delivered a 93% revenue increase at The Ephelian Corporation, a US information security firm. What I actually do: find where a business makes its money and where it quietly breaks. Gross margin, retention, CAC, the pricing meter. Then fix the offer, price and buyer system that converts demand, and build the commercial motion that carries it. Many companies do not fail at execution. They fail at the decision before it. I also advise European leadership teams on the most expensive decision they make, entering the US: entity structure, employment vehicle, sequencing. Not from a theory position, from having sat in the commercial room on both sides of it. In public, I take real businesses apart. Named companies, real numbers, honest about what I cannot see. That is The Operator's Read. English and Afrikaans (native), German (professional working proficiency). Open to: Sales Director, Head of Sales, Commercial Director, Head of Growth, Enterprise Account Executive. Cape Town, remote, or Amsterdam. Start in Featured below: the latest teardown, The Operator's Read, and the US Entry Pocket Guide.
Embedded commercial operator for B2B SaaS and technology companies in growth and market-entry phases, owning the commercial domain end to end alongside founders and small sales teams. Ran full-cycle revenue motions: prospecting, ICP qualification, discovery, product demonstration, commercial negotiation, and close. Accountable for pipeline creation, closed-won revenue, and early customer traction in early-stage and expansion contexts where commercial infrastructure was still being built. Key engagements included AI/VR training solutions (ImproVive), AI-driven automation (Roll Digital), and multiple SaaS platforms across Europe and North America.
Advise European leadership teams on US market readiness, entity structure, employment vehicle selection, and expansion sequencing. Work with founders and C-suite executives at the strategic decision point, before capital is committed and structural mistakes become expensive to reverse. Serve as a commercial counterpart to legal, tax, and immigration advisors supporting European clients entering the US. Qualify expansion intent, assess operational readiness, and translate ambition into structured, executable market entry plans
Worked on commercial execution and market expansion for AI- and VR-enabled training solutions. Responsibilities included prospecting, discovery, demos, and early customer conversations with B2B buyers across targeted verticals. Supported new-market entry by qualifying ICPs, refining messaging through live sales conversations, and closing initial customer engagements in collaboration with leadership.
Led partner-assisted sales conversations and supported new business opportunities for AI-driven automation solutions, including discovery, demos, and early deal execution. Skills: Business-to-Business (B2B) · Negotiation · Solution Selling · Customer Demos · Direct Sales · Software as a Service (SaaS)
Led regional expansion of SaaS rental management solutions into enterprise accounts. Executed GTM initiatives and developed tailored enterprise sales strategies based on key account insight.