Waterloo-Cedar Falls Area
I am a results-driven Marketing & Brand Program Manager with a passion for turning complex event, branding, and go-to-market strategies into seamless, high-impact executions. With deep experience in technology and SaaS, I thrive at the intersection of program management, brand strategy, and creative operations—helping companies achieve clarity, consistency, and market success. Most recently, I led the creative workstream for Infoblox’s flagship global event, Exchange FY26, spanning 18 international cities. In just two months, I built and established the creative infrastructure—launching the event microsite, setting up workflows, and creating the foundation for hundreds of event assets to be delivered on time and on brand. Previously at VMware, I spearheaded branding initiatives for a portfolio of 4,000+ SKUs, authored identity guidelines deployed to 38,000 employees, and led post-acquisition brand integration following Broadcom’s $69B acquisition. 🔹 The Value I Bring ✔ Global Event & Creative Project Management – Led creative and marketing deliverables for Infoblox Exchange FY26 (18 cities, 350+ assets, microsites, campaigns, and stage experiences). ✔ Branding, Naming & Identity Strategy – Directed naming and compliance frameworks for VMware’s 4,000+ SKUs and launched Broadcom’s first centralized product naming database. ✔ Go-to-Market Execution – Drove branding for flagship launches, including events with 15,000+ customers. ✔ Process Optimization & Efficiency – Introduced scalable workflows (Workfront, Monday.com, SLAs) that streamlined approvals and improved speed to market. ✔ Acquisition Integration & Rebranding – Co-led Broadcom’s first enterprise-wide brand service model, rolled out to 16,000 employees and adopted by 200+ PMMs and stakeholders. ✔ Executive & Cross-Functional Leadership – Partnered with C-suite executives, divisional leaders, and global teams to align strategies with business priorities and deliver consistent execution. 🔹 How I Work I bring structure, clarity, and collaboration to complex initiatives—whether delivering global flagship events, streamlining branding workflows, or driving cross-functional alignment at the executive level. Known for balancing strategic vision with operational execution, I thrive in dynamic environments where precision, creativity, and measurable results are key. 📩 Let’s Connect! I’m always open to discussing event marketing, brand strategy, and go-to-market execution. Reach me here or at [email protected] .
Brought in on a short contract to support Exchange FY26, Infoblox’s flagship global event. Quickly ramped up in a fast-paced environment, driving structure, cohesion, and cross-functional collaboration across global teams. 💡 Key Contributions & Achievements: ➮ Created structure and cohesion for the Exchange FY26 branding process, aligning workflows across 18 global event locations. ➮ Built a comprehensive asset tracker to manage hundreds of deliverables, creating visibility and accountability across Field Marketing, Brand, Marketing Operations, and Web. ➮ Adapted immediately to an accelerated timeline, partnering with cross-functional teams to advance the launch of a new global microsite. This role reinforced my strength in transforming complexity into clarity- building the frameworks, tools, and team alignment needed to deliver cohesive global event branding on accelerated timelines. 𝗦𝗸𝗶𝗹𝗹𝘀: Global Event Program Management & Portfolio Strategy · Process Optimization & Building Frameworks · Program Creation & Operational Structure Design · Cross-Functional Collaboration · Stakeholder Alignment & Executive Communication · Agility in Accelerated Programs
Following Broadcom’s $69B acquisition of VMware, I was promoted to lead branding, naming, and visual identity strategy for the newly acquired VMware Cloud Foundation product. I work closely with Broadcom’s divisional leadership, marketing executives, and legal teams to define branding requirements, streamline product portfolio naming, and ensure trademark compliance while maintaining strategic market positioning. 💡 Key Contributions & Achievements: ➮ Launched Broadcom’s first centralized product naming database, streamlining product portfolio management, improving legal compliance, and accelerating time-to-market for rebranded products. ➮ Led branding strategy for VMware’s three divisions post-acquisition, overseeing naming, product portfolio consolidation, and visual identity transformation to ensure alignment with Broadcom’s corporate objectives. ➮ Co-developed a six-month brand service model, introducing Broadcom’s first enterprise-wide brand project management tool, service-level agreements (SLAs), and structured communication channels to improve efficiency. ➮ Executed large-scale product name consolidations, rationalizing the portfolio to eliminate redundancy, ensure brand clarity, and enhance customer recognition. ➮ Served as the project manager for visual branding in a high-stakes executive presentation, ensuring a polished, cohesive brand experience for Broadcom’s COO in a meeting with the CEO of a major customer. ➮ Oversaw the rebranding of numerous product names and icons, leading cross-functional collaboration with legal, divisional marketing teams, and product leaders to ensure a smooth transition of brand assets post-acquisition. With a structured approach to project management, stakeholder alignment, and brand governance, I drive the seamless execution of Broadcom’s post-acquisition brand strategy, ensuring legal compliance, brand consistency, and a clear market presence.
As the sole Brand Team Project Manager, I led the end-to-end branding, naming, and visual identity strategy for VMware’s extensive portfolio of 4,000+ SKUs, ensuring alignment with corporate identity, naming hierarchy, and legal compliance. I played a critical role in shaping VMware’s brand strategy, overseeing product, program, and team identity while collaborating cross-functionally with product marketers, creative teams, legal, and C-suite executives to deliver consistent, high-impact branding. 💡 Key Contributions & Achievements: ➮ Developed and implemented a systematic framework for branding assessment, streamlining icon development for thousands of SKUs and enhancing brand consistency across products, programs, and teams. ➮ Sole project manager for VMware’s flagship product launch, unveiling branding and naming strategies to 15K+ customers at VMware Explore, the company’s premier industry event. ➮ Standardized VMware’s identity guidelines across 38,000 employees, improving enterprise-wide brand recognition and ensuring cohesive internal and external branding practices. ➮ Led the naming and product branding strategy, collaborating with VMware’s legal and divisional leaders to implement a structured approval process that ensured compliance while reinforcing brand hierarchy and market differentiation. In this role, I was responsible for every identity-related initiative at VMware, ensuring brand integrity, strategic alignment, and seamless execution of all product and program branding efforts.
Selected from a pool of 1,500 employees to spearhead the launch of VGM Group’s first comprehensive health and wellness program, following a $2M investment in a state-of-the-art fitness facility. I was responsible for building the program from the ground up, overseeing facility operations, budgeting, instructor management, and program development, while creating a strong wellness brand that enhanced employee engagement and positioned the company as a health-conscious employer of choice. 💡 Key Contributions & Achievements: ➮ Partnered with HR to design and implement a company-wide wellness strategy, integrating fitness programs, health education, and corporate wellness initiatives to drive employee well-being and increase engagement across 1,500+ employees. ➮ Developed a dynamic fitness class schedule and personally led programs while managing a team of 10 instructors, achieving high participation rates with 600+ employees attending classes regularly. ➮ Planned and executed a company-wide 5K event, engaging 33% of employees, reinforcing the company’s commitment to wellness, and fostering a sense of community and team cohesion. ➮ Established external partnerships with local vendors and organizations, expanding wellness offerings and increasing employee participation in health initiatives. ➮ Built a cohesive wellness brand identity, strengthening the company’s reputation as a progressive and employee-centric organization invested in holistic well-being. Through strategic planning, program execution, and employee engagement initiatives, I helped transform wellness into a core pillar of the company culture, enhancing talent attraction, retention, and overall workplace satisfaction.