New York, New York, United States
Award-winning brand marketing and strategy leader with a passion for advanced personalization and driving relevance via storytelling throughout the customer experience journey. Email Marketing | Lifecycle Marketing | Customer Journeys | Brand Strategy | Content Design | Writing & Brand Narrative | Creative Direction | Leadership & Coaching
I'm pleased to share that ERGO was acquired by Shift Paradigm in October 2022. I continue to lead the charge for our client partners driving strategy, creative content design, data and insights, and operations. Here's to our continued partnership and growing teams!
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ERGO is an independent digital marketing and SaaS firm specializing in 1:1 email personalization for clients like American Express, AmexTravel, Delta, BlackRock, and J.P. Morgan Private Bank. I partner with the CEO and Founder, overseeing Client Growth, Strategy & Operations, Data & Insights, and the Creative Studio. - Lead a cross-functional team to retain and grow ongoing business and revenue. - Launched a new loyalty program for AmexTravel using predictive and behavioral content targeting resulting in 10X more bookings, a 62% lift in engagement and 3 industry awards. - Own a 6+ year ARR relationship with American Express Global Commercial Services and an award-winning CRM program that drives $1.2 billion of incremental revenue annually from 1.7 million small business customers. - Drive continuous innovation for all clients by leading executive-level annual planning, QBRs, and test and learn. - Provide thought leadership on Smart Content™ and 1:1 personalization strategies for stakeholders, clients and at public speaking engagements. - Leverage multi-source customer-level data in Tableau, Amazon Quicksight and Salesforce Marketing Cloud to glean consumer insights, analyze effectiveness, and optimize engagement. - Conduct retina tracking analysis and in-depth customer research to develop best practices for UX / CX and data-driven content. - Lead with empathy to grow and mentor the careers of multi-level talent. - Built and distributed company-wide short-term incentive profit share plan to encourage employee retention via performance-based reward.
Consultant / freelance strategist and writer for fashion, hospitality, lifestyle, music and beauty brands in both the U.S. and Europe. Clients include: Starwood Hotels, Perry Ellis, Selfridges, Eastpak, FitFlop, Red Lion Hotels, Primark, Bagatelle, Manhattan Make-Up, Wine Country Gift Baskets, Blundstone Boots, Love Wellness, Four Points Hotels, and more.
Delia’s was an omnichannel teen retailer with 100 stores and a fun, cult-like status. I reported to the SVP of Creative. - Wrote for 12 catalogs/year, weekly direct and retail emails, bi-weekly store marketing, daily website and social content. - Owned and executed on an integrated content marketing calendar, focused on youth culture and lifestyle content. - Launched in-store mobile and omni-channel programs generating $1.9 million and over 3.5K new-to-file customers in 6 months. - Led marketing, brand and creative strategies, contests, events and influencer programs to grow social presence from a few thousand to 2+ million fans on Instagram, Facebook, YouTube and Pinterest. - Collaborated with buying and merchandising teams to prioritize key product stories for go-to-market launches. - Hired, managed and mentored writers, editors and social strategists.