Chicago, Illinois, United States
Passionate about creating defensible, scalable strategies for fast growing companies. Specialized in building GTM & growth marketing models across User/Customer Acquisition, Retention, and Monetization. Highly data and experiment driven. Experience in: AI, Fintech, creator economy, marketplaces, consumer media/entertainment. Core competency - Leadership: Experience managing teams and motions across Marketing, Product, Data, and Sales. - Channels: Paid Media | Influencer | Viral | Organic | Referral / Affiliate | Lifecycle | SEO/AEO | PLG | Partnerships - Models: Flywheels | Growth Loops (Acquisition, Retention, Monetization)
Acquired by Payward (Kraken). Leading end-to-end user growth. Scaling multi-channel marketing, and driving global GTM to expand retail trader adoption.
Series A $16M. Turn knowledge and workflows into AI agents. Your team describes the process. Riff builds agents that read from real systems, act, and write back. Production in days. Agents that close the loop. - Drove marketing-led growth (paid, viral, organic, content, influencers) and PLG across EUR + AMER regions - Rebranded company (previous DataButton) into a sharp positioning within internal tooling - High volume experimentation across messaging and positioning
Series D $400M. Democratize software creation - enable any business & entrepreneur to develop bespoke apps by chatting with AI. - Led a cross-functional team of 30 - $XXM annual budget management - Led growth across customer acquisition, retention, and expansion programs. - Led and drove 50+ high velocity experiments a month - Drove marketing, product, and sales motions. - Managed GTM across AMER, EUR, SEA, APAC, and MENA regions. - Reported to CRO & CEO
Hands-on growth studio for consumer startups (Seed - Series C) looking to scale acquisition and retention. Interim exec roles across growth & marketing. Main resource partner for top VCs. Models: Marketplaces, Subscription, Freemium Industries: Fintech, Creator Economy, CPG, Edtech, Media/Entertainment - Laid core growth foundations across 70+ startups - Implemented hundreds of experiments optimizing CAC:LTV and payback - Scaled distribution and retention models - Managed $XXM budgets - Drove revenue growth totaling $80M+
Founded TRIBE, a platform for thought leaders to monetize knowledge through livestreams. Leverage AI to instantly sell courses, distribute bite-sized content, and drive deep interaction with fans. AIFund is founded by Andrew Ng, a venture studio backed by leading VC firms NEA, Sequoia, and Greylock.