Spain
With a deep passion for business, brand-building, and future-ready leadership, I focus on creating impactful products, driving growth, and helping companies stay ahead of rapid technological shifts. Over the past decade, I’ve built strong business foundations, secured investment, and scaled ideas into global enterprises across industrial markets. As Global Marketing Director for Cat® Diamond Tools, the leading name in diamond tools for construction, I’ve led international expansion strategies and managed a global creative network, working within Caterpillar Inc’s team. Our reach spans North and South America, UAE, Saudi Arabia, Romania, Poland, Indonesia, Bosnia & Herzegovina and Serbia. Today, I’m increasingly focused on the intersection of sales, marketing, AI, and team agility, advising businesses on how to adopt cutting-edge tools, restructure workflows, and future-proof their operations. I actively track trends, test emerging platforms, and apply them to real business use cases, ensuring people and products scale smarter, not just faster. Whether through brand building, international growth, or tech transformation, I bring a hands-on, agile mindset to everything I lead.
Involved in managing digital marketing, distributor digital support, trade shows, design strategy management, website design builds, automation, and on going management for everything digital at Cat® Diamond Tool Responsible for the launch of Cat Diamond Tools in the Middle East, Romania, Portugal, Bosnia & Herzegovina, Indonesia. Catdiamondtools.com
C6 Diamond Inc is the official manufacturer of Cat® Diamond Tools under license. - Board member. C6diamond.com
At Room No. 1 we curate trusted relationships between luxury hotels, fashion brands, and creatives to produce refined campaigns inside five-star spaces.
We specialise in business consulting, digital content, website builds, digital marketing and more. Spheredigital.co.uk
Luxury Swimwear located around the globe.