Manchester Area, United Kingdom
Manage the full product lifecycle for Puma Run / Train apparel and footwear, driving commercial results through strategic planning and cross-functional collaboration.
Curated high-impact assortments, consistently exceeding seasonal KPIs and driving SKU efficiency. Owned end-to-end product lifecycle, optimising forecasting, POs, pricing, samples, and system set-up. Delivered actionable product briefs and successfully represented UKI priorities in key milestone meetings. Collaborated with Sales, Marketing, Retail, and Global teams to execute GTM plans and maximise sell-in performance. Monitored store performance and competitor activity to inform strategic decisions and drive commercial growth.
Representing ASICS as a Brand Trainer in the South of England. This involves: - Providing high-quality training to retail store staff - Attending events and trials as part of the ASICS Team - Boost efforts to maximise direct and indirect sales - Presenting ASICS products to consumers and retailers
Aided the creation of an innovative process to manage individual online orders in an efficient and effective manner that was respondent to change throughout the year. Responsible for training new members of staff and managing the Online Shops team. Stock and inventory management of large key accounts to ensure timely distribution as required. Communications with departmental heads to help expand the online sector of the business and cross functional working with sales, design, finance and warehouse teams ensuring good relationships. Built strong relationships with contracted clients and key stakeholders, enabling meaningful conclusions to be developed from feedback. Daily email and phone communications with customers maintaining excellent customer service.
Working on a placement year for one of the UK's leading sports brands, producing kit made in the UK. Having to produce and dispatch sports kit within 3 weeks whilst, partnering successfully with directors, managers and colleagues to produce the best service to customers. In addition, having the responsibility for running an individual part of the business, ensuring a high level of consistency throughout my time at this company.