Jack Chen

Senior Commercial & Pricing Executive | Payments, Financial Services, Retail , Loyalty Program | Pricing Strategy, Deal Governance, Margin & Portfolio Optimisation | MBA | CPA

Greater Sydney Area

About

Senior Commercial & Pricing Executive with deep experience across payments, financial services, and large-scale retail. I specialise in designing dynamic pricing strategies, developing commercial constructs, and improving margin and portfolio profitability through scalable processes, automation, and analytical rigour. I bring over two decades of experience leading pricing, commercial finance, deal governance, and investment evaluation — partnering across Product, Growth, Legal, Finance, Technology, and Executive leadership to deliver sustainable commercial outcomes. My expertise includes dynamic pricing models, elasticity-informed segmentation, cost-to-serve analysis, deal framework development, and enterprise-wide pricing tools. I have led pricing governance bodies, built modelling frameworks aligned to long-range financial plans, delivered major commercial negotiations, and improved financial transparency for executive decision-making. I am passionate about simplifying complex problems, building pricing capability within teams, and enabling clear, principled decision-making across organisations. Specialties: Pricing Strategy • Dynamic Pricing Models • Deal Governance • Portfolio Profitability • Financial Modelling • Payments Economics • Merchant Acquiring • Segmentation & Elasticity • Cost-to-Serve • Negotiation • Financial Services Products • Cross-Functional Leadership • Margin Optimisation • Automation & Scalable Processes • Stakeholder Engagement

Experience

  • Australian Payments Plus (Full-time · 3 yrs 1 mo)
    • Senior Commercial Finance & Pricing Manager
      Jan 2026 - Present · 6 mos

    • Commercial Pricing Lead
      Jun 2023 - Present · 3 yrs 1 mo

  • Payment Consultant at Linkly
    Apr 2023 - Jun 2023 · 3 mos

  • Woolworths Group (12 yrs 5 mos)
    • Senior Pricing and Commercial Manager - Woolworths International
      Jun 2019 - Apr 2023 · 3 yrs 11 mos

    • National Payments Commercial & Analytics Manager - Wpay
      Jun 2018 - Jun 2019 · 1 yr 1 mo

    • Finance Manager - Financial Services and Payments
      Dec 2015 - Jun 2018 · 2 yrs 7 mos

  • Finance Manager - Cost Initiatives at Woolworths Supermarkets
    Sep 2010 - Dec 2010 · 4 mos

  • Woolworths Group (2 yrs 11 mos)
    • Finance Manager - Everyday Rewards
      Nov 2008 - Sep 2010 · 1 yr 11 mos

    • Investment Advisory Manager
      Nov 2007 - Nov 2008 · 1 yr 1 mo