Greater Sydney Area
Data-driven specialist with 9 years of industrial experience, transforming complex datasets into actionable regional business strategies. Proven track record in partnering with stakeholders to optimize revenue growth and operational performance across Europe, North America and South America markets. Expert in translating technical insights into high-impact narratives that drive decision-making. - Strategy & Leadership: Stakeholder Management, Strategic Planning, Data Governance, Team Mentorship. - Visualization: Power BI, Dashboard Design, Storytelling with Data. - Domain Expertise: Performance Modeling, Sales Forecasting, P&L Analysis, Market Trend Analysis, KPI/OKR Development.
Responsible to increase and strengthen the company’s sales in Europe, LATAM and Africa. identify and recognize the needs of consumers in the coverage areas and adjust the marketing campaign accordingly. - Supervises the marketing team and analyzes information about market trends in the coverage area; - Initiate, operate and optimise paid ad campaigns towards the coverage area to drive acquisition with a targeted ROI requirement; - Propose ideas and plans to improve user experience to help boost retention performance in the coverage area, including but not limited to client journey optimisation and promotion strategies. - Manage a team that is responsible creating localised content and design assets for marketing and sales use; - Conduct local competition research on various aspects to strengthening the company’s brand position in assigned areas. - Handle the regional marketing budget;
Responsible for supervising the Marketing Operation and Rewards team that serve the company's global expansion strategy Marketing Operation Support global and regional marketing teams by integrating automation and Standard Operating Procedures (SOPs) into marketing processes. - Ensure marketing teams are following SOPs and have the resources to complete necessary tasks. - Liaising between the global marketing team, regional marketing teams and back office departments to manage marketing-related projects. - Marketing budget handling - Consistently improve marketing workflows and processes to boost work efficiency. Rewards - Supervise the promotion acitivities across all regions to ensure they fulfill company's development goals. - Using analyze tools to evaluate the outcome of promotional activities and provide recommendations. - Using analyze tools to evaluate the performance on company's B2B buisness and provide recommendations. - Manager Brand's loyalty program targeting to prolong client's lifespan.
Self-owned company that provides consultant services on marketing
Manage all promotion activities on global scale, develop the logics for promotion automation, conduct competitor research on the field of promotional offers and report it to the management. • Conduct competitor research and develop promotion offer proposals based on the result • Promotion campaign strategies design • Coordinating all departments when it comes to new promotion launch, Manage workflow between departments • Set up standard operating procedure to process all promotional offers • Collect performance data on each promotion periodically to better plan future events • Project management on promotion offer automation
Daily store management and create plans to increase sales • Inventory control and cash control • Store opening and closing procedures • Train staffs on product knowledge • Shift management • Promotion management • Conduct field research on the surrounding areas • Online marketing campaigns setup
Plan and execute marketing campaigns to target audiences in Australia (NSW, VIC, SA, WA, QLD), UK, US, and Canada. Design digital and physical assets, and responsible for the marketing expending. • Launch marketing activities for new product lines • Design digital (newspaper artworks, digital posters, Audio clips, video clips, etc.) and physical (brochures, pull up banners, cooperate gifts, package, etc.) deliverables • Communicate marketing strategy and campaign performance to verify alignment with company objectives • Marketing budget management