Newcastle, New South Wales, Australia
Experienced Marketing Professional with a demonstrated history of working in the marketing and advertising industry. Skilled in CRM and email marketing, promotions, advertising, and other marketing and administrative duties. Strong marketing professional with a Bachelor of Science in Business Administration majoring in Marketing from Hawaii Pacific University.
Responsible for driving lifecycle marketing strategy and CRM operations to support business growth at Camplify Holdings. Key responsibilities include: • Developing and executing multi-channel lifecycle campaigns (email, SMS etc) via HubSpot and other integrated platforms to increase owner listings and hirer bookings. • Managing end-to-end campaign delivery, including content creation, audience segmentation, A/B testing, and performance optimisation to maximise engagement and conversion. • Owning CRM database management within HubSpot, ensuring high data integrity, effective segmentation, and scalable personalisation strategies. • Designing and implementing automated customer journeys and trigger-based workflows to enhance user experience and drive lifecycle value. • Leveraging AI tools—including Claude and other generative AI platforms—to streamline campaign production, enhance personalisation, analyse performance, and solve complex marketing and operational challenges. • Collaborating cross-functionally with marketing, customer experience, and technology teams to align lifecycle initiatives with broader business objectives.
• Built and maintained relationships with new and existing clients by showcasing innovative digital media solutions. • Identified client challenges and presented tailored marketing solutions. • Managed onboarding processes to ensure a seamless and positive client experience. • Collaborated with internal teams to develop targeted campaigns aligned with client needs. • Provided insights and feedback to refine offerings and stay ahead of industry trends.
• Partnered with the Director of Marketing to implement lifecycle and content campaigns across all player touchpoints. • Developed and executed strategies to drive repeat behaviour, increase engagement, and improve customer retention through data analysis. • Led growth and retention initiatives, introducing new campaign concepts and optimisations. • Managed email and push notification campaigns end-to-end, including copywriting, scheduling, testing, and database management. • Utilised Acoustic and Optimove CRM platforms to segment audiences and execute targeted campaigns. • Conducted daily site checks across web and mobile to ensure seamless customer journeys and updated CMS content as required. • Created and maintained marketing copy across digital platforms. • Developed creative briefs and collaborated with design teams to ensure brand consistency. • Coordinated with trading, product, and marketing teams to manage content schedules and time-sensitive campaigns. • Supported acquisition strategy planning and execution of advertising campaigns. • Managed and mentored a digital marketing coordinator, assigning tasks and supporting development.
• Managed email marketing across multiple brands, overseeing campaigns for a database of 15+ million users. • Owned the end-to-end execution of all marketing emails, including promotional and lifecycle campaigns. • Utilised IBM Watson Acoustic as the ESP to manage drip and promotional campaigns. • Developed engaging email content focused on promotions, retention, and user engagement. • Applied HTML to edit and optimise email designs. • Built complex, data-driven drip campaigns with detailed audience segmentation. • Conducted A/B testing to optimise campaign performance. • Created briefs and collaborated with creative teams to develop campaign assets. • Analysed campaign performance using detailed data insights to inform future strategies. • Monitored key KPIs including open rates, click-through rates, and unsubscribe rates. • Maintained and optimised the marketing database to improve targeting accuracy. • Leveraged data tools and spreadsheets to analyse performance and customer behaviour. • Supported broader marketing functions including PR, social media, creative, and customer support.
• Led all marketing activities, managing budget planning, execution, and overall brand strategy. • Built and maintained relationships with suppliers, ensuring strong communication and service standards. • Coordinated website development and managed ongoing content updates. • Planned and executed social and digital media campaigns. • Developed and managed advertising campaigns across TV, radio, and print. • Collaborated with designers to produce marketing materials, including award-winning print advertisements. • Coordinated promotional events and sponsorship initiatives. • Managed sponsorship allocation across sporting teams and charitable organisations. • Created and distributed monthly email newsletters and customer surveys. • Liaised with internal and external stakeholders to support business operations. • Assisted with administrative functions including data entry, budgeting, warehousing, and customer service as required.