Austin, Texas, United States
I inspire product teams to envision a better future. I unite and ally those around me to fall in love with challenging problems and create meaningful experiences. I am a decisive and effective leader with an acute ability to identify and communicate shared goals. •15 years in product and user experience strategy (B2C, B2B) • Focus: product strategy, leadership, user experience, research, systems thinking, product management • Data-informed business and product strategies, prioritization, and alignment • Well-versed in user personas, experience maps, IA, flows, wireframes • Holistic, user-driven concepts with measurable ROI
Senior Product Manager, Local (localwp.com) • Lead product strategy, define and maintain product roadmap. • Define business opportunities through understanding and measuring user problems. • Grow product management practice and processes for the organization. UX Research & Strategy (May 2018 - April 2020) • Create product vision, roadmaps, user personas, journey maps, flows, and stories. • Evangelize company UX practice including, methods, frameworks, artifacts, and collaborative design.
As an early pioneer in researching how users interact with conversational A.I., I was responsible for consumer research, user experience, and translating those insights into an actionable product strategy of an artificial intelligence (A.I.) product platform. I love the challenges conversational based, user experiences expose as well as the opportunities to architect product ecosystems which can be tested quickly and iteratively with real users in real-time.
I help our clients achieve a winning outcome in their market by identifying and analyzing market trends, defining competitive landscapes, assessing capital ecosystems and mapping consumer cognitive behaviors. The insights from these activities inform and build the optimal strategy for our client's business. Account and program management for portfolio and services clients, responsible for managing and aligning client goals, expectations and internal team execution. Executed early stage business evaluations and market alignment activities including consumer research, cost structure, branding, messaging, product definition, investor materials, marketing, demand generation strategy and go-to-market planning. Managed projects and client deliverables across shared design and development teams.
Managed and oversaw design research on a global scale, responsible for connecting cross functional development teams to users in a meaningful, actionable way. Provided research and strategy services exercising qualitative methodologies to capture insights. The majority of work was immersive; bringing the rider to life by revealing user experience, consumer behavior and the perceptions that drive it. Designed and implemented methodologies and processes for, innovation, new product development, and product refinement from user research, identified opportunities and implications for all Trek & Bontrager products. Provided a data supported global view of users within varying experience levels, demographics and ride categories/snapshots. In-depth, longterm research studies striving to uncover the values that fuel consumer trends and behavior: the needs, wants and desires of the user. Oversaw global corporate research initiatives, designed and executde discovery research for strategic innovation and new market penetration.