Dubai, United Arab Emirates
Highlights of My Expertise • Enterprise Transformation: Led large-scale digital strategies, including next-best-action CRMs and hyper-personalised loyalty programs, redefining customer experiences and driving revenue growth. • AI-Driven Innovation: Leveraged PEGA, Generative AI, and conversational commerce to optimise digital ecosystems, increase ARPU, and transform eCommerce. • Digital Ventures: Pioneered new revenue streams with innovative product development and market-entry strategies, delivering cutting-edge solutions for next-gen audiences. • Research & Strategy: Conducted in-depth market analysis and facilitated CXO workshops, converting visionary concepts into actionable strategies. Key Achievements • UAE’s Largest Digital Transformation: Part-directing one of the UAE’s most extensive digital transformations for du, delivering a brand new digital ecosystem across mobile, fixed, AI, and FinTech, enabling growth and innovation. • Europe’s Largest Flutter-Based Super App: Launched EE’s super app in 9 months, achieving a 600% increase in conversions and 21% P&L revenue growth, recognised as Europe’s largest Flutter app transformation. • AI-Driven CRM Excellence (BT Group): Delivered a CRM powered by AI, enabling personalised next-best actions that boosted revenue, customer experience, and retention. • Gen Z Digital Venture: Designed and delivered a new app-first sub-brand for EE targeting Gen Z, with innovative loyalty programs and next-gen telco experiences, going from inception to launch in 12 months. • BT Sport Innovation: Enhanced one of the UK’s largest media streaming platforms, managing over 150M views per month and driving user engagement. • Recognised by FTSE 100 CEO Mark Allera: Named among BT’s top 100 performers and selected for the Senior Leader Accelerator program from 250,000+ employees. Key Experience • 8+ Years leading digital transformations and agile product development. • 6+ Years driving growth and eCommerce initiatives for global brands. • 6+ Years building AI-driven products and digital ecosystems. • 4+ Years leading CRM initiatives to deliver hyper-personalized customer experiences. • 4+ Years working in FinTech/payment solutions, including launching flexible financing to rival Klarna. I thrive on solving complex challenges with an entrepreneurial mindset, combining innovation, collaboration, and meticulous execution to deliver measurable impact. Let’s connect to explore how I can drive transformation and growth for your organization.
Driving growth across our digital channels through a focus on sales performance, customer experience, and digital transformation. Responsible for shaping the sales strategy, leading execution, and ensuring our digital platforms deliver seamless, data-driven journeys that convert.
Responsible for the vision and strategy for enterprise-wide digital transformation for unassisted, working with the team to deliver best-in-class customer experiences by delivering new digital channels.
Contracting work focused on helping SME's build better brands, business growth and digital transformation to optimise operation. Worked primarily in the medical aesthetics, leisure and sports industries based in Northern Ireland. Key Achievements: - Launch of Younique Aestentic's new digital and in store brand experience - Over the space of a year, through partnerships with L'Oreal, Obagi Medical, Wigmore Medical - business seen growth of 56% - Worked with SkinCeuticals in growing brand presence in Northern Ireland - Launch of EST28 - Leading CrossFit gyms in NI