J. Carlos Sampedro

Head of Sales Multinational Customers

Greater Munich Metropolitan Area

About

I am the Head of Digital Solutions at Telefonica, a leading global telecommunications company that provides innovative technology solutions to customers across diverse sectors and regions. With over 20 years of experience in the industry, I have a deep expertise in cloud, cybersecurity, IoT, private 5G networks and related business models and go-to-market strategies. In my current role, I manage a team of product managers, sales specialists, and solution creation experts who are passionate about delivering flexible and agile solutions that meet the evolving needs of our customers. I have a proven track record of overachieving targets, developing teams, and winning lighthouse customer projects with Tier1 brands in various verticals, such as automotive, retail, banking, transportation, and logistics. I have also conducted a cultural transformation within the team, guiding them towards solution-centric strategies. My core competencies include new business development, product management and operations, and customer relationship management at the CxO level.

Experience

  • Telefónica (9 yrs)
    • Head of Sales Multinational Customers
      2026 - Present · 6 mos

      Sales responsibility for Telefónica's business with German multinational customers. Member of the Leadership Team of Telefónica Germany as well as Telefonica Global Solutions.

    • Head of Digital Solutions
      Apr 2021 - Mar 2026 · 5 yrs

      I currently manage B2B Digital Solutions encompassing Cloud, Cybersecurity, IoT, private 5G networks, and AI. My role involves leading the Product Development teams, Sales Specialists, and Solution Creation teams, all with a strong focus on delivering innovative technology solutions to our customers in an agile and flexible manner. We're experiencing extraordinary growth, and we're actively expanding our team.

    • Head of Sales - Multinational Corporations
      Jul 2017 - Jan 2022 · 4 yrs 7 mos

      In this phase, I led an international Sales Team dedicated to serving the largest German multinational clients worldwide. Our accomplishments were marked by our ability to conceive and implement groundbreaking technology solutions for leading global enterprises across diverse sectors, encompassing Automotive, Retail, Banking, Transportation, and Logistics. I secured high-profile, innovative projects with Tier1 brands, consistently exceeding sales targets. Furthermore, I conducted a cultural transformation within the team, guiding them towards solution-centric strategies with focus on emerging Digital technologies.

  • Business Development Public Sector in Europe - Smart Cities, Public Safety & National Broadband at Nokia
    Aug 2016 - Jul 2017 · 1 yr

    I led business development activities for new technologies and business models within the Public Sector. My focus included Smart Cities, Public Safety, and National Broadband programs accros Europe.

  • Member of the Board and Sales Advisor at SKYBUS
    Sep 2011 - Sep 2016 · 5 yrs 1 mo

    I played a pivotal role in aiding this startup in establishing a strong foothold within the smart mobility market for large metropolises, providing innovative shared-transport solutions tailored to enterprises.

  • Nokia (10 yrs 6 mos)
    • Head of Telefónica Germany Customer Team
      Apr 2011 - Jun 2016 · 5 yrs 3 mos

      I managed the Sales, Delivery and After Sales teams for one of the largest Nokia's customer worldwide. Over five years, I increased the market share and customer satisfaction while supporting the client through a significant company transformation. During this period I also served as part of Nokia Germany Management Team.

    • Head of France Telecom Customer Team
      Jan 2006 - Aug 2011 · 5 yrs 8 mos

      I led Customer Operations (Sales, Delivery, and After Sales) for Nokia's largest customer in Spain, while also serving on Nokia Spain's Country Management Team.

  • Siemens (8 yrs)
    • Global Account Manager Telefónica
      Jan 2004 - Jan 2006 · 2 yrs 1 mo

      During period I won Telefonica as mobile network customer for Siemens, a breakthrough at that time.

    • Sales Manager GSM-R for Southern Europe
      Jan 2002 - Jan 2004 · 2 yrs 1 mo

      During phase I expanded significantly Siemens market share in the GSM-R technology in my responsibility area.

    • Manager GSM-R
      Nov 1999 - Jan 2002 · 2 yrs 3 mos

      I led an interdisciplinary team to design, build and operate the GSM-R network for the high speed train between Madrid and Barcelona, the first ETCS-2 high speed line in the world.