United Kingdom
Big entertainment is expensive. And exposed. Formats do not fail because the idea was weak. They fail because the engine cannot survive scale, talent, scrutiny or international rollout. With 20 years operating at the highest level of US network television (alongside deep UK market experience), I design scalable, talent-first entertainment that works across territories and platforms. My work sits at the intersection of celebrity, commercial exposure, global rollout, and creative ambition. I am brought in when: • A bold concept needs structural discipline • A format requires stress-testing before green-light • A UK format needs recalibrating for the US market, or vice versa • A creator-led or brand-funded project needs strong format architecture • A high-stakes launch cannot afford creative or operational drift I build entertainment worlds audiences want to step into. I align talent and format so they elevate each other. And I design engines that hold-whether live, streamed, digital-first, or event-driven. I am platform-agnostic and outcome-focused. Broadcast. Streamer. Digital-native. Creator-led. Branded. If the audience is there, the format must work there. Bridging the US + UK at scale Dancing with the Stars (ABC, Showrunner Seasons 1–4) Rebuilding a UK format for US primetime required recalibrating tone, pace, casting and emotional access while protecting the core DNA. The result was a breakout hit in season one and a durable primetime franchise. The Masked Singer (Fox, Showrunner Seasons 1–3) A high-concept US launch built around celebrity anonymity carried significant reputational and financial risk. I built the narrative universe, refined the mechanics, aligned talent + stakeholders and led live execution. The show scaled from high-risk adaptation to breakout hit in season one. Designing Engines that Travel Strictly Come Dancing (BBC One, Series Producer, Series 1–2) In the early seasons of a costly live format, I helped shape the foundational engine and audience world-building that enabled long-term global scalability. Expanding into Digital-First & Creator-Led Formats Alongside broadcast and streamer work, I am actively building digital-first and creator-led formats, including large-scale projects for global brands such as Barbie, Bluey and Hellmann’s. Creating Commercially Durable Docu-Formats Ladies of London (Bravo / BBC Studios) I created, sold, and showran the series. I was brought back to recast, which led to a greenlight in 2026. Across all work, the principle is consistent.
• Developed and pitched big entertainment shows and social first campaigns for global networks and brands like NBC, ABC, Bravo, ITV, Netflix, Fox, Unilever, Mattel, BBC Studios, C4 • Formatted and ideated content for specials and series with production companies such as Fulwell, Talpa, Done & Dusted, Hello Sunshine, Legendary, Endeavour and BBC Studios. • Collaborated remotely with teams in both the U.S. and UK to ensure successful execution of projects.
Cast the reboot of Ladies of London: The New Reign.