Wloclawek Metropolitan Area
Experienced marketing professional with a strong background in both digital and traditional marketing, developed within corporate, technical, and industrial sectors. Skilled in building data-driven strategies that connect business objectives with measurable results. Combines strategic thinking with hands-on execution to deliver real business impact. → Organized and detail-oriented → Analytical and results-driven mindset → Strong commitment and accountability → Proven ability to manage complex projects and multitask effectively → Quick to learn new technologies and marketing tools → Experienced in multinational and cross-functional collaboration
• Development and implementation of a comprehensive 360° marketing strategy (brand communication, channels, budget, KPIs, forecasts) • Planning and managing performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads) • Designing and optimizing marketing funnels focused on lead generation • Implementing SEO / AIO activities and developing websites to improve visibility and conversion performance • Creating marketing content and graphic assets • Implementing marketing automation and email marketing campaigns • Analyzing data and optimizing marketing activities based on KPI performance
• Responsible for the development and execution of a 360° marketing strategy for Cogito Med (PL) and CogitoMedica (DE) • Management of B2B and B2C digital campaigns (Google Ads, Meta Ads, LinkedIn Ads) • Development of expert communication in preventive healthcare and early diagnostics (incl. videodermatoscopy) • Creation and implementation of content marketing strategy and support of SEO activities (PL/DE) • Design of lead generation funnels and marketing automation (email workflows) • Marketing support for industry events and educational initiatives • Close cooperation with management and medical teams
• Managing marketing campaigns (LinkedIn Ads, Facebook Ads, Google Ads) focused on lead generation • Managing social media channels (LinkedIn, Facebook, Instagram) • Coordinating CRM systems and marketing automation processes • Supervising and monitoring sales team performance • Creating promotional and brand communication materials
• Developing and executing a 360° marketing strategy for the e-commerce sector in Poland and Germany, with expansion into Scandinavian and Vietnamese markets • Managing LinkedIn Ads, Meta Ads, and Google Ads campaigns (performance, remarketing, lead generation) • Creating content strategy and managing social media communication • Implementing email marketing automation and CRM workflows • Monitoring KPIs and optimizing marketing performance
• Developing and executing marketing communication strategy (digital, website, social media) to support international sales • Managing content marketing activities: articles, newsletters, product materials, graphics, and video content • Optimizing website content and structure for SEO and improving online visibility • Coordinating production of marketing materials and managing cooperation with external agencies and vendors • Ensuring brand consistency and implementing visual identity standards • Planning and executing trade fair activities