Netherlands
Expert specialist at the intersection of GTM strategy, revenue systems, AI, and execution. My core experience comes from building Alpha Digital Global from the ground up into an international GTM and revenue infrastructure company, working across Europe, Asia, and North America with B2B technology, industrial, and enterprise organizations. This is supported by more than a decade of commercial growth, transformation, and international execution experience across New York, Hong Kong, and Europe, aswell as an MSc in Organizational Management. Today, I work across MeridianRegent and Alpha Digital Global, combining selective GTM advisory, revenue systems, fractional or interim commercial leadership, AI-enabled outbound infrastructure, and commercial execution. The common thread is simple: clarity before action, systems over headcount, and long-term commercial infrastructure over short-term tactics.
As Founder & Principal Advisor of MeridianRegent, I advise B2B technology, industrial, and enterprise organizations on GTM strategy, revenue systems, commercial growth, and revenue execution. The work is focused on organizations with strong products, experienced teams, or established market presence, but where growth is constrained by unclear market focus, fragmented sales activity, inconsistent pipeline creation, or underdeveloped commercial infrastructure. I help leadership and sales teams move from strategy to execution: defining the right markets, accounts, positioning, sales narrative, outbound strategy, and operating rhythm needed to create more relevant conversations, stronger opportunities, and more predictable pipeline. This includes strategic GTM projects, fractional or interim commercial leadership, commercial operating model design, sales team acceleration, market expansion, enterprise sales development, and support for companies preparing for growth or funding conversations. Key areas of expertise include ICP development, positioning, sales narrative, account mapping, outbound strategy, sales process design, AI-enabled workflows, revenue operations, commercial execution standards, and executive-level advisory for founders, C-level teams, directors, and sales leadership.
As Managing Director of Alpha Digital Global, I have spent the past 6+ years building and leading an international GTM and revenue infrastructure company for B2B technology, industrial, and enterprise organizations. Alpha Digital designs, deploys, and operates the infrastructure behind predictable outbound pipeline: targeting architecture, account data, messaging frameworks, AI-enabled workflows, automation, reporting, and commercial execution. The company works across Europe, Asia, and North America, with activity across 46 countries. Over this period, I have led an international team of up to 15 people across three continents and supported clients, partners, and users ranging from high-growth technology companies to multinational and listed organizations, including Siemens, Allianz, and Eurofiber. This includes multi-country enterprise GTM execution for larger sales teams. My role sits at the architectural, commercial, and implementation level: building the company from zero, leading the team, owning commercial direction, and defining the revenue infrastructure, operating model, execution standards, and optimization rhythm behind the systems we build. Alpha Digital has also been supported by Cyberport Hong Kong, and recognized through Siemens Digital Industry startup initiatives.