Zagreb, Zagreb, Croatia
Experienced omnichannel marketing and sales expert, strongly focused on an insights-driven market approach with a highly adaptive mindset. Managed super premium and premium FMCG brands with E2E ownership in various brand lifecycle phases on international markets. Strongly focused on P&L management, creating, executing and streamlining marketing strategies and solutions leading to core-business growth, revenue and KPI delivery. Introducing brands to new markets, building them in line with relations to key audiences and KAM without compromising brand and product values, while ensuring rotation and sales figures. More than 15 years of experience in marketing, communication and sales, combined with possessed skill set, global market knowledge and numerous contacts worldwide, allow me to drive brand engagement across a wide spectrum of products, services and target audiences. Combined expertise from a partner, agency and brand owner perspective in the FMCG segment, offering a 360 approach.
Managing the highest selling imported spirit brand in Croatia.