Germany
As a marketing and communications pro with a self-driven, hands-on approach, I bring a roll-up-your-sleeves mentality to every project. I’m all about getting things done with top-notch organization skills and a knack for coordination. While I love collaborating with a team, I’m just as happy tackling tasks solo and pushing them over the finish line with efficiency and flair. At HARO (Hamberger Flooring GmbH & Co. KG), I led the launch of the company’s Instagram account, driving competitive and audience analysis and defining KPIs, followed by in-depth account analysis. I also spearheaded the blog relaunch of haro-inspires.com and oversaw a complete website relaunch, bridging teams across agencies, product management, and content—while also handling editorial work. With Crashtest Security GmbH, I led several SEO-driven initiatives, including a website relaunch and an optimization of the top 20 URLs to enhance content performance. I also created AI-generated YouTube marketing videos on product use and cybersecurity topics, boosting views, watch time, and subscriber growth. My skills in SEO strategy and CMS management allowed me to execute effective keyword research, meta optimization, and backlinking, leveraging tools like ahrefs and Screaming Frog. At datenschutzexperte.de, I optimized the top 20 URLs with a content relaunch and facelift, utilizing SEO, content marketing, Typo3, ahrefs, and Google Search Console to boost visibility. Currently, I’m also managing partner webinars on current GDPR topics, collaborating with industry partners to deliver high-value content.
Proliance ist eine KI-gestützte Compliance-Plattform für den Mittelstand, die komplexe Anforderungen (z. B. DSGVO, NIS2, ISO 27001, TISAX) souverän und effizient mit smarter Software plus persönlicher Beratung erfüllt – über 2.500 Kunden aus mehr als 50 Branchen vertrauen seit 2017 auf uns. Compliance. Sicher erledigt. As a Content & Social Media Manager focused on Growth Marketing, I coordinate strategic partnerships and collaborations to expand our brand’s reach. I organize events such as webinars and coordinate our participation in key industry gatherings like OMR Digital Masterclasses, ensuring everything runs smoothly for our speakers.
Content Marketing & SEO: www.crashtest-security.com - Assigning topics to and coordinating involved Freelance journalists - Keyword research for every page and blog post - Featured snippets/schema creation - Website Relaunch 2022 - Monitoring - Tools: Google Analytics, Ahrefs, Google Search Console, Screaming Frog, Google Data Studio, Frase.io, WordPress Social Media Marketing: Crashtest Security - Creation of Social Media posts - SEO analysis, video creation, and upload for YouTube - Social Media Monitoring - YouTube, LinkedIn, Twitter - Tools: HubSpot, Synthesia
Content Marketing: www.haro.com - SEO Strategy - search engine optimized text editing incl. personas - Website Relaunch 2018/2019 - Coordination of involved agencies, freelance Journalists & Co-Workers - Monitoring - Tools: Searchmetrics, Google Analytics, Sistrix, Xovi Social Media Marketing: HARO Flooring - Developing Social Media Concepts - Coordination of involved agencies - Social Media Advertising - Influencer Marketing - Social Media Monitoring - Facebook, Instagram, YouTube, LinkedIn, Pinterest, Houzz, Twitter, Google My Business - Scompler, Falcon, Sprout Community Management: - Dialogue and interface funtion - Complaint Management - Community Building - Community Engagement - Community Support - Monitoring & Reporting Editorial Work (until Dec 2019): www.haro-inspires.me - Assigning Topics - coordinating freelance journalists - editing of textual content - Redesign in 2019 - WordPress
Developing a content strategy for HARO Flooring
Editorial Work: www.haro-inspires.me Customer Service for B2B Customers Social Media: Planning and implementing Instagram as new Social Media Channel