Los Angeles, California, United States
Creative, Entrepreneurial, Global Head of Marketing, with 20 years Branding/Promotions/PR/Sales experience launching high profile products across many industries including Entertainment, Technology and Media. Proven track record of innovative worldwide marketing campaigns, resulting in record-breaking sales across NA, EMEA, LATAM & APAC. =================================== Marketed major entertainment blockbuster franchises from Paramount, Fox, Disney, Universal, Sony, Marvel, and Mattel including: **The Simpsons, Futurama, Star Trek, The Godfather, Iron Man, The Incredible Hulk, Ghostbusters, Ice Age, Mission Impossible, Planet of the Apes, Gladiator, War of the Worlds, The Mummy, Aliens, Predator, Aliens vs. Predator, Riddick, Minority Report, Top Gun, Fight Club, Tintin, Die Hard, Shooter, Days of Thunder, School of Rock, Grease, The Warriors, Rango, King of the Hill, Buffy the Vampire Slayer, World's Scariest Police Chases, X-Files, James Cameron's Dark Angel, Robots (Blue Sky), Fox Sports (MLB, NHL, NBA, MLS, NCAA), Eragon, Disney's Aladdin, Spiderwick, Grease, Mattel's Barbie.....& original gaming franchises Spyro the Dragon, Crash Bandicoot and No One Lives Forever. =================================== SPECIALTIES: Global Brand Marketing, Strategic Franchise Planning, Marketing Communications, TV Animation, Advertising & Media Planning (TV, In-theater, Mobile, Print, Digital, Radio, Outdoor, Grass-roots), Promotions, Public Relations, Merchandise, Retail & Online Sales Channel Development, Digital Marketing (SEO, Paid, eCRM,website development), New Business Development, Audience Segmentation, Positioning, Omni-platform Content Development, Sponsorship, Licensing, Mobile Marketing, Packaging, Retail Marketing, Licensor, Licensee, Consumer Products, Product Placement, Video Games, Publishing, Social Media, Influencers, Live Events, Video Games, Consumer Research (qual & quant),Consumer Packaged Goods, P&L development & ownership, agency-vendor supervision.
Selected by executive management in Japan for a newly-created leadership role at SEGA’s recently-announced transmedia division leading iconic brands such as the SEGA brand itself, Sonic the Hedgehog, legacy franchises such as Jet Set Radio, Crazy Taxi, Shinobi, Golden Axe, Streets of Rage and also supporting franchises from owned studios like RGG and Atlus. Our global efforts working across film, television, consumer products, mobile, games, location based experiences will focus on markets outside Japan/APAC and the Middle East.
Transforming & expanding SEGA's flagship entertainment property, Sonic the Hedgehog, globally across across all transmedia areas of the business including: Games (Console, PC, Mobile, Metaverse), Film, Television/Animation, Consumer Products, Music and more.
As of March 1, selected to lead all aspects of Sega's global flagship brand & business unit with full P&L responsibility including: Games Development (Console, PC, Mobile), Television (Production, Distribution, Business Affairs), Consumer Product Licensing (Business Dev., Product Dev., Retail Marketing), Theme Park Licensing (Design, Bus. Dev), Creative Services, and Marketing/PR/Promotions/Digital/Events/Research.
A 360 degree entertainment company focused on the creation of the highest-quality content for young Spanish-speaking audiences around the world. 35 WEST Entertainment was developed by seasoned entertainment industry executives with extensive experience in both Hollywood and Latin America. The company leverages the talents of the most popular artists and properties to generate exceptional content across Screen, Music, Digital, Live Events and Consumer Products.
GTX Corp owns and operates three subsidiaries engaged in the burgeoning $17 billion wearable technology business. Founded in 2002, became publicly traded in 2008, and is currently based in Los Angeles serving customers in 162 countries and counting. **2010 - Won Peoples Choice Award for most innovative connected device. **2011 - Exhibited in 100 most important inventions of mankind - Technology museum in Sweden **2012 - Listed in Entrepreneur Magazine - 100 Brilliant Companies 2012.
Headed Worldwide Brand Marketing, PR, & Promotions for high profile Interactive Entertainment products sold at major retailers & distributed digitally. Products available on all gaming platforms & based on blockbuster franchises, including Star Trek, Rango, Top Gun, Mission Impossible and War of the Worlds. • Oversaw multi-million dollar global Marketing/PR/Promotions campaigns leading to numerous top-selling game launches including Top Gun, Days of Thunder, & Shooter for iPhone. • Masterminded offline and online digital marketing strategy including web development, social media, online community building, online advertising/sales, leading to 1600% month over month fan activation on Facebook & 240% sales increase on PlayStation Network. • Negotiated promotional partnerships with Apple, Sony, Microsoft, NASCAR, Toyota, and US Navy, garnering millions of global consumer impressions. • Drove Viacom cross-divisional synergy with Paramount Consumer Products, Paramount Home Entertainment, Paramount Pictures, Digital Distribution, CBS, Nickelodeon, Spike TV, successfully gaining large-scale exposure for games. • Headed PR strategy focused on Lifestyle, Enthusiast, Trade press, delivering extensive worldwide coverage for products via TV, Print, Online. • Spearheaded licensee oversight for Marketing/PR/Promotions strategy with dozens of companies, successfully developing innovative strategies & solid relationships. • Led sales strategy with distribution partners such as Namco Bandai & Electronic Arts for Gamestop, Walmart, Best Buy, Target, TRU, leading to impactful in-store Point of Sale presence & Account Specific Promotions. • Developed events strategy for Trade/Consumer shows including E3 Expo, leading to winning over 14 “Best of Show” awards/nominations & inclusion in Sony press conference viewed by 40M people worldwide. • Managed diverse P&Ls, consistently staying on budget for all marketing activity worldwide.
Developed and implemented competitive brand marketing strategies, including positioning, pricing, promotions, and advertising plans for a diverse, high profile product portfolio. Presided over a marketing budget of more than $100M with net revenues of $740M across 65 licensed and original SKUs. * Spearheaded marketing for Vivendi’s worldwide portfolio of Hollywood-licensed properties from top motion picture studios including Disney, 20th Century Fox, Paramount, Universal, Sony, and Marvel. Substantially exceeded global profit targets by up to 88 percent on launches including Ice Age: The Meltdown. • Strategized and executed marketing campaign for Vivendi’s most successful console game launch, The Simpson’s Hit & Run, with sales exceeding $300M in revenues and 7M units worldwide. Earned nomination for Licensing Industry Merchandising Association Award for “Best Marketing Campaign” (Interactive Category). • Successfully handled rapidly increasing marketing budgets of $12M in 2006, $14M in 2007, and $37M in 2008. • Responsible for strategic oversight for all creative advertising elements including game packaging, retail point of sale, and TV/In-theater/Print/Online advertising. Developed Vivendi’s most effective youth-targeted TV ad execution resulting in audience conversion rate in focus group testing of over 50%. • Selected by Vivendi CEO/CMO to lead a new business development team tasked with identifying, evaluating, and acquiring entertainment licenses. Led numerous titles through P&L development and greenlight process. • Led large global cross-functional teams across Media Buying/Creative Ad Agencies, Public Relations, Online, Promotions, Retail, Packaging, Consumer Research, Finance, and Product Development.