Ivo Berkovic

International Marketing Director | Launch Excellence | Cross-Functional Leadership| Omnichannel Innovation | Passionate About Science-Driven Impact | Global & Local Biotech

Zug, Switzerland

About

As a Commercial/ Marketing Leader, with 13+ years’ experience in the pharma industry (Madrigal, Gilead Sciences, Pfizer, Novo Nordisk) I drive strategy and execution across marketing and digital innovation. I’m known for transforming scientific insights into impactful, scalable solutions, particularly in the liver space and infectious diseases. I have a track record in launching innovative therapies and driving double-digit growth across European and global markets. Champion digital health innovation and omnichannel strategies to elevate patient experience and outcomes and stakeholder engagement. Experienced leading direct reports and cross-functional teams. I bring experience across multiple therapy areas: Liver Diseases (HCV, HBV, HDV, MASH), HIV, Oncology and Cardiovascular and Covid-19. International experience launching new innovations.

Experience

  • Director International Marketing at Madrigal Pharmaceuticals
    Nov 2025 - Present · 1 yr

  • Gilead Sciences (8 yrs 11 mos)
    • Launch Lead | Associate Director | HIV, Covid-19, Invasive Fungal Infections
      Nov 2023 - Nov 2025 · 2 yrs 1 mo

      - Oversee cross-functional collaboration to drive scientific leadership and access to innovation - Champion new data-driven tactics to improve efficiency of medical operations - Strategically prioritize tasks and efficiently allocated resources to maximize team focus and productivity - Launch preparations of HIV prevention portfolio - Coaching of direct reports

    • Commercial Lead | Associate Director | European Distributor Markets | Liver Diseases
      Feb 2022 - Dec 2023 · 1 yr 11 mos

      Managed the commercial strategy and performance of the Liver Disease portfolio in European Distributor Markets Comprises region (14 countries), mainly in the CEE region - Responsible for revenue growth, product launches and partner enablement - Continually evaluated effectiveness and efficiency of promotional initiatives and tactics with distributors, including regular performance reviews - Conducted performance reviews and capability-building programs with all partner teams

    • Medical Lead (Medical Affairs) | Associate Director | European Distributor Markets | Covid-19
      Feb 2022 - Nov 2023 · 1 yr 10 mos

      Provided medical leadership for a key medical portfolio: Covid-19 (USD $250+m) within the CEE region (14 countries), with a focus on the medical affairs strategy, operations and execution, leading a team - Oversaw QA of medical deliverables, contributing to regional leadership status in Covid-19 therapies - Developed and implemented harmonized medical plans across all countries - Supervised team performance, training and improvement plans

    • Associate Director | Midsize markets | Covid-19
      Nov 2020 - Feb 2022 · 1 yr 4 mos

      Pioneered planning, tactical delivery, and project management of medical and cross-functional activities for high-impact Covid-19 projects - Oversaw medical affairs operations with precision and innovation, ensuring seamless execution amidst dynamic challenges - Championed culture of continuous improvement - Spearheaded Veklury launch amid unprecedented times, marking Gilead as trailblazer in industry.

    • Sr Medical Manager | Switzerland & Austria | Oncology & Liver Diseases (HCV, HBV, HDV, MASH)
      Jan 2017 - Nov 2020 · 3 yrs 11 mos

      - Led medical field and project-based operations in Austria (2017-'19) and Switzerland (2020), driving impactful strategies to elevate Gilead's presence and performance in Oncology / Hematology & Liver Disease (Hepatitis C, B, D, MASH) - Implemented evidence-based practices to optimize patient outcomes across key performance areas, demonstrating commitment to excellence and innovation - Managed complex projects from inception to completion, delivering on schedule/to budget - Recipient of Gilead MS Excellence Award, recognized for outstanding contributions to advancing medical science.

  • Co-Founder | Investor at Juicy Planet
    2013 – 2025

  • Pfizer (2 yrs 8 mos)
    • Senior Medical Advisor | Austria
      Dec 2015 - Dec 2016 · 1 yr 1 mo

      Responsible for the internal medicine therapeutic area (Atrial fibrillation & smoking cessation)

    • Medical Advisor | Austria
      May 2014 - Dec 2015 · 1 yr 8 mos

  • Military Pharmacist at Österreichisches Bundesheer (Austrian Armed Forces)
    Sep 2013 - Mar 2014 · 7 mos

    - Spearheaded complete production of medicines at military hospital as military pharmacist, ensuring precision and excellence in pharmaceutical services. - Cultivated strong relationships with healthcare providers to optimize patient care and medication adherence, emphasizing a collaborative approach to healthcare delivery. - Successfully completed Austrian military medical education, equipping myself with specialized knowledge and expertise in military healthcare practices.