Argentina
Driving end-to-end creative development for performance marketing campaigns across Meta, YouTube, and TikTok. I lead concepting, scriptwriting, and content sourcing while collaborating with designers, editors, and influencers to deliver high-converting ads. With a strong focus on brand strategy, copywriting, and paid media performance metrics, I translate insights into campaigns that blend storytelling with measurable results, helping scale Grüns’ innovative nutrition gummies across digital and traditional platforms.
I led the charge in crafting innovative concepts across multiple platforms, always with an eye for maintaining brand consistency. With a deep understanding of performance marketing and creative trends, I oversaw every aspect of the creative process, from ideation to final execution. My expertise in 2D and 3D/CGI production, scriptwriting for UGC content, and developing creative strategies in the gaming space allowed me to create a 'creative north star' that guided teams to consistently exceed KPIs.
At Superside, I managed over 20 high-paced projects from strategy through to production. By working closely with clients, I was able to truly understand their needs and deliver creative solutions that not only met but exceeded expectations. Building strong partnerships and guiding talented creative professionals were key to producing consistently high-quality deliverables.
In my role at Beat, I collaborated with central and growth marketing teams to craft and adapt creative messaging across all platforms. My expertise in copywriting and content creation played a crucial role in effective communication for driver and passenger acquisition, CRM initiatives, and awareness campaigns, ultimately driving business success.
Integral communication, both external and internal. Creation of audiovisual and corporate content. Strategic messaging of the company. Management advertising and creative. Marketing actions. In charge of brand launches and initiatives. Brand creation.