Berlin Metropolitan Area
10 years of experience in the world of paid user acquisition, CRO, and product management. I'm currently a senior product manager at 8fit - a fitness & nutrition company and also a founder of Stereofox - a music discovery platform and records label, made by forward-thinking professionals with rich § diverse industry background. More information can be found from the links below.
Stereofox is a music-centered brand driven by forward-thinking professionals with backgrounds from various industries. Starting as a music blog in 2013, Stereofox has grown into a cross-functional team that drives forward a content platform where users can create playlists and discover new artists, a record label, and an artist-focused creative agency. My goal as a founder is to create a strong community of listeners and artists and build a team culture where we allow our members to learn and grow. The main focus ahead is building a strong product-driven solutions to support the rest of the Stereofox editorial and label team going forward.
As part of the growth team at 8fit, I am/have been responsible for a few key cross-functional projects. • Product management for Web - working with designers and developers on building the foundations of 8fit's web platform • SEO - creation and implementation of company's SEO strategy including technical SEO improvements, content strategy and process implementation • Performance marketing - campaign management with focus on Facebook advertising, Apple Search Ads, SEM & Universal app campaigns day-to-day tools & services: • Google Analytics, Google Tag Manager, Amplitude & Looker • JIRA & Confluence • Figma, Adobe Creative Cloud, Zeplin & Sketch • Google Experiments • Photoshop • SEMRush, MOZ & ahrefs • Various advertising platforms
• CRO - implementation and analysis of A/B tests • Performance marketing campaign management • Landing pages optimization day-to-day tools & servies: • Google Analytics & Snowplow • Optimizely • Photoshop
• CRO - setup of the company's A/B testing framework and cross-team processes • Performance marketing - focus on Facebook and RTB
• Overseeing the performance marketing mix of the company (FB, SEM, Twitter, RTB) • CRO - cross-team co-ordination & implementation of A/B tests day-to-day tools & servies: • Google Analytics • Optimizely • Unbounce • Photoshop
• Performance marketing with focus on Facebook advertising • Support to the CRM team - email campaigns setup and analysis day-to-day tools & servies: • Google Analytics & Google Tag Manager • Mailchimp • Various advertising platforms
• On-page SEO • Copywriting and content creation • Social Media Marketing
• Social media marketing • Support to the Alumni Relations Officer • Brand development and strategic planning