Lisse, South Holland, Netherlands
Companies don’t fall behind because they lack talent or ambition. They fall behind when they lose momentum and clarity, and that’s usually the moment when a more entrepreneurial approach is needed to get things moving again. That belief has guided me throughout my career. I’ve always been drawn to the moments when direction needs to be sharpened, when the path forward isn’t immediately obvious, or when a team needs renewed energy to move with confidence again. Progress creates possibility, and I enjoy helping organisations rediscover that sense of movement. My journey has taken me across very different industries. At easyJet, I helped open and grow new markets when low-cost aviation was still considered a risky experiment. I built the first subscription-based movie rental service in the Netherlands long before the model became mainstream. At UPC and Ziggo, I supported major commercial and product innovations, including the launch of the Horizon platform. At FOX Sports, I strengthened the entire partner ecosystem to accelerate growth. At FCR Media and Youvia (both former Yellow Pages companies), I contributed to the digital transformation of tens of thousands of SMB customers. And most recently at Ziggo Sport, I built a complete B2B sports rights organisation from scratch — the team, the processes, the commercial structure, the strategy. No matter the industry or assignment, the common thread has always been the work itself: bringing clarity to complexity, creating direction that people can act on, and building the momentum that allows organisations to move more confidently. I prefer staying close to the teams doing the work. I like simplifying what feels overwhelming and turning it into something everyone understands. And I thrive in moments where speed, alignment and decisive action are essential. Today, I work with organisations that are growing, transforming or preparing for an important next step. Some need alignment, others need sharper commercial focus, others simply need movement again. Whether I join in a permanent role, an interim position or a fractional capacity, my goal is consistent: to help the company move forward with purpose, strengthen its commercial engine and leave behind something that continues to grow long after my involvement. If your organisation is entering a phase where clarity and momentum will make the difference, I’d be glad to explore how I can contribute.
Entrepreneurial platform for building and scaling commercial organisations. Ivanhoe is my personal venture and leadership platform, through which commercial and marketing leadership is delivered to startups, scale-ups and established organisations across the Netherlands, Belgium, Germany and the UK. Work focuses on building commercial momentum through go-to-market strategy, proposition development, organisational build-up and growth acceleration, often in interim or fractional leadership roles. Assignments have included organisations such as VodafoneZiggo, Powerpeers, Brenntag and Wegener Media. Earlier ventures include founding Emmy’s, the Netherlands’ first subscription-based online movie rental service (sold in 2006), advising UK start-up Billmonitor.com on growth and funding strategy, and co-founding doflip.me, an automated energy-switching platform.
Built Ziggo Sport’s complete B2B licensing and commercial organisation from scratch. End-to-end setup of the Ziggo Sport Business B2B unit, covering sports rights, public viewing licensing, commercial strategy, marketing, partnerships, compliance and governance. Designed the organisational structure, built the team, established processes and created a robust legal and compliance framework. Defined and executed the licensing, partner and enforcement strategy, led complex commercial and legal cases and opened new revenue streams across hospitality, leisure, sports, education and corporate markets. Close collaboration across legal, finance, sales, marketing and executive leadership delivered a scalable foundation with clear ownership and momentum for long-term B2B growth.
Built and scaled a new SaaS proposition (all-in-one small business management platform) from launch to traction. End-to-end responsibility for the launch and scaling of Sitee.io, including proposition development, pricing, go-to-market strategy, marketing execution and customer acquisition. Reached 2,000+ customers within the first year, validating the SaaS commercial model and establishing Sitee.io as a growth pillar within the FCR Media Group portfolio.
Group-level commercial and marketing leadership across the Benelux. Member of the FCR Media Group leadership team, contributing to group-wide commercial strategy, portfolio development and growth execution across multiple brands and markets. Focused on revenue growth, go-to-market alignment, cross-market product positioning and performance improvement for a portfolio serving more than 50,000 SMB customers across the Benelux. Strengthened vendor and partner alignment to support long-term value creation.